Brandwave

Festool vs Stanley:Which is more popular?

In September 2026, Festool had more branded searches than Stanley among hand planer brands worldwide. Festool had about 246,000 branded searches, while Stanley had 5,200. Festool made up 11.3% of all hand planer brand searches we track, and Stanley accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about hand planer brands, Stanley appeared in three of the five answers and Festool in none.

Among hand planer brands worldwide in September 2026

Who do people search for more?

Festool, about 47 searches for every 1 for Stanley

Festool 246K searchesStanley 5.2K searches

Who does AI mention more?

Stanley, mentioned in 3 of 5 answers, Festool in 0

Stanley in 3 of 5Festool in 0 of 5

Who does AI recommend more?

Stanley, the only one of the two named

Stanley first in 3Festool never named

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Top hand planer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Festool did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lie-Nielsen1st
  2. Bosch2nd
  3. Veritas3rd
  4. Makita4th
  5. Stanley5th
  6. WoodRiver6th
  7. Ryobi7th
  8. Craftsman–
  9. Festool–
  10. Triton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lie-Nielsen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veritas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WoodRiver2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand planer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Festool or Stanley more popular in search?

This chart shows how often people search Google for Festool and Stanley by name. Each line represents a brand's share of searches for all ten hand planer brands we track, month by month, from English-language searches worldwide.

Festool and Stanley among hand planer brands worldwide, by month

Share of searches by month for Festool, Stanley. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiCraftsmanFestoolLie-NielsenStanleyVeritasBoschWoodRiverTriton
Oct 202552.1%25.1%9.6%11.8%0.58%0.25%0.19%0.14%0.07%0.06%
Nov 202547.2%32.4%8.7%10.6%0.52%0.19%0.2%0.1%0.07%0.06%
Dec 202545.4%30.7%12.3%10.1%0.74%0.23%0.24%0.12%0.08%0.08%
Jan 202642.1%31.3%13.8%11.2%0.68%0.36%0.26%0.13%0.09%0.07%
Feb 202643.1%26.4%17.4%11.6%0.7%0.28%0.2%0.11%0.17%0.08%
Mar 202641.2%29.4%16.9%11.3%0.56%0.23%0.2%0.09%0.07%0.06%
Apr 202639.3%33.4%15.7%10.5%0.52%0.23%0.17%0.1%0.08%0.12%
May 202638.7%34.8%15.3%10.2%0.5%0.2%0.17%0.1%0.08%0.05%
Jun 202638.1%35.7%15%10.1%0.49%0.18%0.16%0.1%0.08%0.05%
Jul 202636.8%34.5%17.7%9.7%0.58%0.25%0.23%0.12%0.09%0.06%
Aug 202641.6%31.9%16.4%9%0.54%0.2%0.19%0.13%0.08%0.06%
Sep 202643.3%30.3%13.8%11.3%0.56%0.24%0.21%0.13%0.09%0.06%

How has the Festool and Stanley comparison changed over the last 12 months?

3 findings
  • Festool was ahead of Stanley in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Festool’s share of searches among hand planer brands worldwide moved from 11.8% to 11.3%, and its estimated monthly branded searches moved from 301K to 246K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among hand planer brands worldwide moved from 0.25% to 0.24%, and its estimated monthly branded searches moved from 6.3K to 5.2K.

How did search popularity change for hand planer brands worldwide in September 2026?

2 changes

  1. In September 2026, Festool gained share of searches among hand planer brands worldwide, from 9% to 11.3%.

  2. Estimated monthly branded searches for Stanley worldwide fell 17.5% over 12 measured months, from 6.3K to 5.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Festool’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Festool

1 branded search term

  • festool

Stanley

2 branded search terms

  • stanley hand plane
  • stanley plane

How the Brand Demand Index is measured

Other head-to-heads among hand planer brands

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