How popular isFestool in search?
In September 2026, there were an estimated 246K branded searches for Festool worldwide which is down 18.3% over the last 12 months. Festool holds 11.4% estimated Share of Search among belt sander brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bosch31.5%
DeWalt31.3%
Craftsman14%- Festool11.4%
Black and Decker10.2%
Grizzly1.5%
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Which belt sander brands compete with Festool?
Share of Search by month for Bosch, DeWalt, Craftsman, Festool, Black and Decker. The figures are in the table below the chart.
View monthly share of search table
| Month | Bosch | DeWalt | Craftsman | Festool | Black and Decker | Grizzly |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 29.4% | 10.8% | 13.2% | 10.7% | 1.4% |
| Nov 2025 | 31.4% | 33.7% | 10.1% | 12.3% | 11.1% | 1.4% |
| Dec 2025 | 33.1% | 33.3% | 12.2% | 9.9% | 9.9% | 1.6% |
| Jan 2026 | 35.6% | 29.3% | 13.1% | 10.7% | 9.6% | 1.8% |
| Feb 2026 | 31.1% | 30.5% | 16.7% | 11.2% | 9.1% | 1.5% |
| Mar 2026 | 30.6% | 27.7% | 18.5% | 12.4% | 9.1% | 1.7% |
| Apr 2026 | 32.2% | 29.5% | 16.1% | 10.8% | 9.6% | 1.8% |
| May 2026 | 31.2% | 29% | 15.9% | 10.6% | 11.6% | 1.7% |
| Jun 2026 | 31.4% | 29.5% | 16.1% | 10.8% | 10.7% | 1.4% |
| Jul 2026 | 34.3% | 26.3% | 17.6% | 9.6% | 10.5% | 1.6% |
| Aug 2026 | 33.8% | 29.8% | 16.3% | 8.9% | 9.7% | 1.5% |
| Sep 2026 | 31.5% | 31.3% | 14% | 11.4% | 10.2% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.5% | 677K | -11.3% | -2.3 points | |
| 2, held 2nd | 31.3% | 673K | 0% | +1.5 points | |
| 3, held 3rd | 14% | 301K | -18.2% | -2.3 points | |
| 4, moved from 5th to 4th | 11.4% | 246K | +22.4% | +2.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 10.2% | 220K | 0% | +0.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.5% | 33.1K | 0% | +0.1 points |
1.
Bosch31.5%
Held 1st. 677K estimated branded searches, -11.3% vs prior month. Share -2.3 points.
2.
DeWalt31.3%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +1.5 points.
14%
Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2.3 points.
4.Festool
11.4%
Moved from 5th to 4th. 246K estimated branded searches, +22.4% vs prior month. Share +2.5 points.
10.2%
Moved from 4th to 5th. 220K estimated branded searches, 0% vs prior month. Share +0.5 points.
6.
Grizzly1.5%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Festool and its closest rivals
Every comparison with Festool
27 comparisons
- Bosch vs Festool
- DeWalt vs Festool
- Einhell vs Festool
- Festool vs Freud
- Festool vs Makita
- Festool vs Milwaukee
- Festool vs Ryobi
- Craftsman vs Festool
- Festool vs Karcher
- Diablo vs Festool
- Black and Decker vs Festool
- Festool vs Harvey
- Festool vs Shop-Vac
- Festool vs Kobalt
- Amana vs Festool
- Festool vs Nilfisk
- Festool vs RIDGID
- Festool vs Mirka
- Clarke vs Festool
- Festool vs Grizzly
- Festool vs Hilti
- Festool vs Klingspor
- Domino vs Festool
- Festool vs Norton Abrasives
- Evolution vs Festool
- Festool vs Jet
- Festool vs Triton
How has branded search demand for Festool changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Festool worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among belt sander brands worldwide decreased from 13.2% to 11.4%.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among belt sander brands worldwide peaked at 13.2% in October 2025 and was lowest at 8.9% in August 2026.
- Across the 12 months ending September 2026, Festool fell from 3rd to 4th among belt sander brands worldwide.
How did search popularity change for belt sander brands worldwide in September 2026?
5 changes
In September 2026, Festool overtook Black and Decker to rank 4th among belt sander brands worldwide, with 11.4% estimated Share of Search.
In September 2026, DeWalt gained estimated Share of Search among belt sander brands worldwide, from 29.8% to 31.3%.
In September 2026, Bosch lost estimated Share of Search among belt sander brands worldwide, from 33.8% to 31.5%.
In September 2026, Craftsman lost estimated Share of Search among belt sander brands worldwide, from 16.3% to 14%.
Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
Where does Festool compete?
How is Festool measured?
Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- festool
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Is Festool your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.