Brandwave

How popular isFestool in search?

In September 2026, there were an estimated 246K branded searches for Festool worldwide which is down 18.3% over the last 12 months. Festool holds 6.3% estimated Share of Search among chain mortiser brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee46.9%
  2. Makita25.7%
  3. Ryobi21.1%
  4. Festool6.3%
Festool website (opens in a new tab)

Follow Festool and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which chain mortiser brands compete with Festool?

Festool against chain mortiser brands worldwide, by month

Share of Search by month for Milwaukee, Makita, Ryobi, Festool. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaRyobiFestool
Oct 202547.4%29.7%16.5%6.4%
Nov 202544.7%28.5%20.8%6%
Dec 202549.5%26.1%19%5.4%
Jan 202647.7%25.6%20.3%6.4%
Feb 202649.6%26.1%17.6%6.7%
Mar 202643%27.2%22.7%7.1%
Apr 202644.2%23.7%26.1%5.9%
May 202643.8%23.8%26.5%5.9%
Jun 202643.7%23.7%26.7%5.9%
Jul 202648.7%21.6%24.4%5.3%
Aug 202646.6%25.3%22.9%5.1%
Sep 202646.9%25.7%21.1%6.3%

  1. 1.Milwaukee

    46.9%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Makita

    25.7%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.4 points.

  3. 3.Ryobi

    21.1%

    Held 3rd. 825K estimated branded searches, -8.3% vs prior month. Share -1.8 points.

  4. 4.Festool

    6.3%

    Held 4th. 246K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

Compare search popularity between Festool and its closest rivals

Every comparison with Festool

How has branded search demand for Festool changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Festool worldwide fell from 301K to 246K.
  • Across the 12 months ending September 2026, Festool’s estimated Share of Search among chain mortiser brands worldwide peaked at 7.1% in March 2026 and was lowest at 5.1% in August 2026.

How did search popularity change for chain mortiser brands worldwide in September 2026?

  1. In September 2026, Festool gained estimated Share of Search among chain mortiser brands worldwide, from 5.1% to 6.3%.

  2. In September 2026, Ryobi lost estimated Share of Search among chain mortiser brands worldwide, from 22.9% to 21.1%.

  3. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  4. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

Where does Festool compete?

Festool is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Biscuit joiner brands6th of 84.8%Show ranking
Orbital sander brands5th of 75.1%Show ranking
Power tool brands5th of 65.2%Show ranking
Circular saw brands4th of 56.3%Show ranking
Chain mortiser brands4th of 46.3%Shown above
Drywall sander brands4th of 56.5%Show ranking
Panel saw brands4th of 56.5%Show ranking
Compound miter saw brands4th of 56.6%Show ranking
Sander brands4th of 58.4%Show ranking
Countersink bit brands3rd of 48.7%Show ranking
Hand sander brands4th of 69.4%Show ranking
Hand planer brands4th of 510.3%Show ranking
Industrial vacuums3rd of 610.9%Show ranking
Router table brands4th of 812.7%Show ranking
Router circle jig brands3rd of 412.9%Show ranking
Reciprocating saw brands3rd of 614.5%Show ranking
Belt sander brands3rd of 615%Show ranking
Bench saw brands3rd of 518.3%Show ranking
Drywall gun brands2nd of 319.3%Show ranking
Dust collector brands2nd of 522.5%Show ranking
Sanding sponge brands2nd of 425.6%Show ranking
Floor sander brands2nd of 325.8%Show ranking
Sanding block brands2nd of 325.8%Show ranking
Sandpaper brands2nd of 325.8%Show ranking
Sanding discs brands1st of 480.1%Show ranking

How is Festool measured?

Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • festool

Do you work for Festool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Festool your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free