Brandwave

Sander brands:Which brands are most popular in search?

In August 2026, Makita was the most searched among sander brands worldwide, with an estimated 823K branded searches and 33.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Makita33.5%
  2. DeWalt27.4%
  3. Ryobi22.4%
  4. Bosch8.4%
  5. Festool8.2%

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Share of SearchLeaderboard

Compare the sander brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sander brands worldwide, by month

Share of Search by month for Makita, DeWalt, Ryobi, Bosch, Festool. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltRyobiBoschFestool
Oct 202541.3%22.8%18.6%7%10.2%
Nov 202538.3%25.8%21.1%5.4%9.4%
Dec 202535.8%29.5%19.7%6.1%8.8%
Jan 202633.4%27.3%22.3%7%10%
Feb 202635.3%28.8%19.3%6%10.5%
Mar 202635.5%23.9%23.9%6.1%10.7%
Apr 202631.8%26%26%6.6%9.5%
May 202631.8%26%26%6.6%9.5%
Jun 202631.8%26%26%6.6%9.5%
Jul 202631.4%25.7%25.7%7.9%9.4%
Aug 202633.5%27.4%22.4%8.4%8.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Makita

    33.5%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +2.2 points.

  2. 2.DeWalt

    27.4%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +1.8 points.

  3. 3.Ryobi

    22.4%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -3.2 points.

  4. 4.Bosch

    8.4%

    Moved from 5th to 4th. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.

  5. 5.Festool

    8.2%

    Moved from 4th to 5th. 201K estimated branded searches, 0% vs prior month. Share -1.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among sander brands worldwide?

In August 2026, Makita was the most searched among sander brands worldwide, with an estimated 823K branded searches and 33.5% estimated Share of Search within this set. DeWalt is in 2nd place, 6.1 percentage points behind at 27.4% Share of Search.

Global sander brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Makita41.3% → 33.5%41.3%Oct 202531.4%Jul 20261st
DeWalt22.8% → 27.4%29.5%Dec 202522.8%Oct 20252nd
Ryobi18.6% → 22.4%26%Jun 202618.6%Oct 20253rd
Bosch7% → 8.4%8.4%Aug 20265.4%Nov 20255th → 4th
Festool10.2% → 8.2%10.7%Mar 20268.2%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among sander brands worldwide decreased from 41.3% to 33.5%.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among sander brands worldwide increased from 22.8% to 27.4%.
  • Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among sander brands worldwide increased from 18.6% to 22.4%.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among sander brands worldwide increased from 7% to 8.4%.
  • Across the 11 months ending August 2026, Festool’s estimated Share of Search among sander brands worldwide decreased from 10.2% to 8.2%.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among sander brands worldwide peaked at 41.3% in October 2025 and was lowest at 31.4% in July 2026.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among sander brands worldwide peaked at 29.5% in December 2025 and was lowest at 22.8% in October 2025.
  • Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among sander brands worldwide peaked at 26% in June 2026 and was lowest at 18.6% in October 2025.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among sander brands worldwide peaked at 8.4% in August 2026 and was lowest at 5.4% in November 2025.
  • Across the 11 months ending August 2026, Festool’s estimated Share of Search among sander brands worldwide peaked at 10.7% in March 2026 and was lowest at 8.2% in August 2026.
  • Across the 11 months ending August 2026, Bosch rose from 5th to 4th among sander brands worldwide.
  • Across the 11 months ending August 2026, Festool fell from 4th to 5th among sander brands worldwide.

How did search popularity change for sander brands worldwide in August 2026?

  1. In August 2026, Makita gained estimated Share of Search among sander brands worldwide, from 31.4% to 33.5%.

  2. In August 2026, DeWalt gained estimated Share of Search among sander brands worldwide, from 25.7% to 27.4%.

  3. In August 2026, Ryobi lost estimated Share of Search among sander brands worldwide, from 25.7% to 22.4%.

  4. In August 2026, Festool lost estimated Share of Search among sander brands worldwide, from 9.4% to 8.2%.

  5. In August 2026, Bosch rose from 5th to 4th among sander brands worldwide.

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