How popular isMirka?
In September 2026, people searched for Mirka by name about 33,100 times worldwide, an 18.3% decrease from the previous year. These searches made up 1.2% of all global sander brand searches, placing Mirka sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about sander brands, Mirka appeared in two of the five answers and was the fifth most recommended of the six.
Mirka is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.
MakitaShare of searches 36%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
DeWaltShare of searches 24.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
RyobiShare of searches 23.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th- FestoolShare of searches 8.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
MirkaShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top sander brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mirka was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mirka is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mirka2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sander brands
5 answers
Asked ChatGPT
“Which sander brand should I buy?”
Asked ChatGPT
“What are the best sander brands?”
Asked ChatGPT
“What's the best sander brand for woodworking projects?”
Searched Google, AI Overview
“orbital sander”
Searched Google, AI Overview
“random orbital sander”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which sander brands compete with Mirka?
Share of searches by month for Makita, DeWalt, Ryobi, Festool, Bosch, Mirka. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Ryobi | Festool | Bosch | Mirka |
|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 20.6% | 19.6% | 9.2% | 6.4% | 1.2% |
| Nov 2025 | 38.8% | 22.3% | 24.9% | 8.2% | 4.7% | 1.1% |
| Dec 2025 | 36.9% | 25.6% | 23.4% | 7.7% | 5.3% | 1% |
| Jan 2026 | 35.1% | 24% | 24.5% | 8.8% | 6.1% | 1.4% |
| Feb 2026 | 36.7% | 25.7% | 21.3% | 9.4% | 5.4% | 1.5% |
| Mar 2026 | 37.1% | 21.5% | 25% | 9.6% | 5.5% | 1.3% |
| Apr 2026 | 33.9% | 23.2% | 27% | 8.5% | 6% | 1.4% |
| May 2026 | 33.6% | 22.8% | 28.4% | 8.3% | 5.8% | 1.1% |
| Jun 2026 | 33.2% | 22.5% | 29.2% | 8.2% | 5.7% | 1.1% |
| Jul 2026 | 32.7% | 22.1% | 28.8% | 8.1% | 6.9% | 1.3% |
| Aug 2026 | 35.2% | 23.8% | 25.3% | 7.1% | 7.4% | 1.2% |
| Sep 2026 | 36% | 24.1% | 23.7% | 8.8% | 6.2% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36% | 1M | +1.1% | +0.9 points | |
| 2, moved from 3rd to 2nd | 24.1% | 673K | 0% | +0.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 23.7% | 660K | -7.7% | -1.6 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 8.8% | 246K | +22.4% | +1.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.2% | 172K | -17.9% | -1.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.2% | 33.1K | 0% | 0 points |
1.
Makita36%
Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share +0.9 points.
2.
DeWalt24.1%
Moved from 3rd to 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
Ryobi23.7%
Moved from 2nd to 3rd. 660K estimated branded searches, -7.7% vs prior month. Share -1.6 points.
4.Festool
8.8%
Moved from 5th to 4th. 246K estimated branded searches, +22.4% vs prior month. Share +1.7 points.
5.
Bosch6.2%
Moved from 4th to 5th. 172K estimated branded searches, -17.9% vs prior month. Share -1.2 points.
6.
Mirka1.2%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Mirka and its closest rivals
Every comparison with Mirka
19 comparisons
- Black+Decker vs Mirka
- Craftsman vs Mirka
- 3M vs Mirka
- DeWalt vs Mirka
- Diablo vs Mirka
- Festool vs Mirka
- Makita vs Mirka
- Milwaukee vs Mirka
- Mirka vs Ryobi
- Mirka vs Saint-Gobain
- 3M Peltor vs Mirka
- Klingspor vs Mirka
- Mirka vs Norton Abrasives
- Dura-Block vs Mirka
- Bosch vs Mirka
- Mirka vs PFERD
- Mirka vs Walter Surface Technologies
- Mirka vs WEN
- Mirka vs Sia
How has branded search demand for Mirka changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mirka worldwide fell from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Mirka’s share of searches among sander brands worldwide held steady at 1.2%.
How did search popularity change for sander brands worldwide in September 2026?
6 changes
In September 2026, Festool overtook Bosch to rank 4th among sander brands worldwide, with 8.8% of the searches.
In September 2026, Makita gained share of searches among sander brands worldwide, from 35.2% to 36%.
In September 2026, Ryobi lost share of searches among sander brands worldwide, from 25.3% to 23.7%.
In September 2026, Bosch lost share of searches among sander brands worldwide, from 7.4% to 6.2%.
In September 2026, DeWalt rose from 3rd to 2nd among sander brands worldwide.
Estimated monthly branded searches for Mirka worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are Mirka’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Mirka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mirka
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Where does Mirka compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Orbital sander brands | 6th of 7 | 0.73% | Show ranking |
| Drywall sander brands | 5th of 6 | 0.87% | Show ranking |
| Sander brands | 6th of 6 | 1.2% | Shown above |
| Hand sander brands | 6th of 7 | 1.4% | Show ranking |
| Sanding discs brands | 4th of 6 | 2.3% | Show ranking |
| Sandpaper brands | 4th of 5 | 2.3% | Show ranking |
| Sanding block brands | 4th of 5 | 2.3% | Show ranking |
| Sanding sponge brands | 3rd of 4 | 3.4% | Show ranking |
| Abrasive brands | 2nd of 8 | 8.2% | Show ranking |
Is Mirka your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.