Brandwave

Abrasive brands:Which brands are most popular in search?

In August 2026, Sia was the most searched among abrasive brands worldwide, with an estimated 1.8M branded searches and 89.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sia89.2%
  2. Norton8%
  3. Mirka1.6%
  4. Klingspor0.88%
  5. Saint-Gobain0.14%
  6. 3M Peltor0.08%

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Share of SearchLeaderboard

Compare the abrasive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among abrasive brands worldwide, by month

Share of Search by month for Sia, Norton. The figures are in the table below the chart.

View monthly share of search table
MonthSiaNortonMirkaKlingsporSaint-Gobain3M Peltor
Oct 202587.2%9.6%1.9%1.1%0.17%0.08%
Nov 202585%11.4%2.3%1%0.16%0.09%
Dec 202589.8%8.1%1.3%0.59%0.12%0.05%
Jan 202685.5%11.5%1.9%0.85%0.17%0.07%
Feb 202686.8%9.5%2.3%1%0.21%0.09%
Mar 202686.6%9.5%2.3%1.3%0.21%0.09%
Apr 202688.9%8%2%0.88%0.17%0.08%
May 202690.5%6.7%1.6%0.9%0.18%0.08%
Jun 202688.7%8%2%1.1%0.21%0.08%
Jul 202688.7%8%2%1.1%0.21%0.09%
Aug 202689.2%8%1.6%0.88%0.14%0.08%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Sia

    89.2%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +0.6 points.

  2. 2.Norton

    8%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  3. 3.Mirka

    1.6%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Klingspor

    0.88%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Saint-Gobain

    0.14%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

  6. 6.3M Peltor

    0.08%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among abrasive brands worldwide?

In August 2026, Sia was the most searched among abrasive brands worldwide, with an estimated 1.8M branded searches and 89.2% estimated Share of Search within this set. Norton is in 2nd place, 81.2 percentage points behind at 8% Share of Search.

Global abrasive brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sia87.2% → 89.2%90.5%May 202685%Nov 20251st
Norton9.6% → 8%11.5%Jan 20266.7%May 20262nd
Mirka1.9% → 1.6%2.3%Feb 20261.3%Dec 20253rd
Klingspor1.1% → 0.88%1.3%Mar 20260.59%Dec 20254th
Saint-Gobain0.17% → 0.14%0.21%Jun 20260.12%Dec 20255th
3M Peltor0.08%0.09%Jul 20260.05%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sia’s estimated Share of Search among abrasive brands worldwide increased from 87.2% to 89.2%.
  • Across the 11 months ending August 2026, Norton’s estimated Share of Search among abrasive brands worldwide decreased from 9.6% to 8%.
  • Across the 11 months ending August 2026, Sia’s estimated Share of Search among abrasive brands worldwide peaked at 90.5% in May 2026 and was lowest at 85% in November 2025.
  • Across the 11 months ending August 2026, Norton’s estimated Share of Search among abrasive brands worldwide peaked at 11.5% in January 2026 and was lowest at 6.7% in May 2026.
  • Across the 11 months ending August 2026, Mirka’s estimated Share of Search among abrasive brands worldwide peaked at 2.3% in February 2026 and was lowest at 1.3% in December 2025.
  • Across the 11 months ending August 2026, Mirka, Klingspor, Saint-Gobain and 3M Peltor held steady: their estimated Share of Search among abrasive brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for abrasive brands worldwide in August 2026?

  1. In August 2026, Sia gained estimated Share of Search among abrasive brands worldwide, from 88.7% to 89.2%.

  2. Estimated monthly branded searches for Saint-Gobain worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  3. Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Mirka worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  5. Estimated monthly branded searches for Norton worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

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