How popular isNorton Abrasives in search?
In September 2026, there were an estimated 10K branded searches for Norton Abrasives worldwide which held steady over the last 12 months. Norton Abrasives holds 2.3% estimated Share of Search among abrasive brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Saint-Gobain77.9%
Mirka8.4%3M Peltor6%
Klingspor4.6%
Norton Abrasives2.3%
Sia0.74%
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Which abrasive brands compete with Norton Abrasives?
Share of Search by month for Saint-Gobain, Mirka, 3M Peltor, Klingspor, Norton Abrasives. The figures are in the table below the chart.
View monthly share of search table
| Month | Saint-Gobain | Mirka | 3M Peltor | Klingspor | Norton Abrasives | Sia |
|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 8.6% | 5% | 4.7% | 1.9% | 0.76% |
| Nov 2025 | 76.6% | 10.2% | 6% | 4.5% | 2% | 0.73% |
| Dec 2025 | 79.7% | 8.6% | 5.1% | 3.9% | 2.1% | 0.63% |
| Jan 2026 | 76.4% | 10.1% | 5.9% | 4.5% | 2.3% | 0.72% |
| Feb 2026 | 77.3% | 10.2% | 5% | 4.6% | 2.2% | 0.73% |
| Mar 2026 | 75.4% | 9.9% | 5.8% | 5.5% | 2.5% | 0.88% |
| Apr 2026 | 76.3% | 10.1% | 5.9% | 4.5% | 2.3% | 0.9% |
| May 2026 | 77.4% | 8.4% | 6% | 4.6% | 3% | 0.73% |
| Jun 2026 | 78.4% | 8.5% | 5% | 4.6% | 2.8% | 0.74% |
| Jul 2026 | 78.5% | 8.5% | 5% | 4.6% | 2.6% | 0.74% |
| Aug 2026 | 77.6% | 8.4% | 6% | 4.6% | 2.6% | 0.74% |
| Sep 2026 | 77.9% | 8.4% | 6% | 4.6% | 2.3% | 0.74% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.9% | 307K | +0.23% | +0.3 points | |
| 2, held 2nd | 8.4% | 33.1K | 0% | 0 points | |
| 3, held 3rd | 6% | 23.8K | 0% | 0 points | |
| 4, held 4th | 4.6% | 18.1K | 0% | 0 points | |
| 5, held 5th | 2.3% | 9K | -10.9% | -0.3 points | |
| 6, held 6th | 0.74% | 2.9K | 0% | 0 points |
77.9%
Held 1st. 307K estimated branded searches, +0.23% vs prior month. Share +0.3 points.
2.
Mirka8.4%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
6%
Held 3rd. 23.8K estimated branded searches, 0% vs prior month. Share 0 points.
4.6%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
2.3%
Held 5th. 9K estimated branded searches, -10.9% vs prior month. Share -0.3 points.
6.
Sia0.74%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Norton Abrasives and its closest rivals
- Norton Abrasives vs Saint-Gobain: compare search popularity
- Norton Abrasives vs Mirka: compare search popularity
- Norton Abrasives vs Sia: compare search popularity
- Compare Norton Abrasives with any brand
Every comparison with Norton Abrasives
15 comparisons
- 3M Peltor vs Norton Abrasives
- DeWalt vs Norton Abrasives
- Klingspor vs Norton Abrasives
- Makita vs Norton Abrasives
- Diablo vs Norton Abrasives
- Festool vs Norton Abrasives
- Mirka vs Norton Abrasives
- Norton Abrasives vs Saint-Gobain
- Norton Abrasives vs Smith's
- Norton Abrasives vs Sia
- Norton Abrasives vs Wusthof
- Bosch vs Norton Abrasives
- GLOBAL vs Norton Abrasives
- Norton Abrasives vs Shun
- Norton Abrasives vs Trend
How has branded search demand for Norton Abrasives changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Norton Abrasives worldwide held steady at 10K.
- Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among abrasive brands worldwide peaked at 3% in May 2026 and was lowest at 1.9% in October 2025.
How did search popularity change for abrasive brands worldwide in September 2026?
5 changes
3M Peltor’s estimated Share of Search among abrasive brands worldwide has gained ground for 3 months in a row, from 5% to 6% in September 2026.
Estimated monthly branded searches for Sia worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Mirka worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Estimated monthly branded searches for Saint-Gobain worldwide fell 17.9% over 12 measured months, from 374K to 307K in September 2026.
Where does Norton Abrasives compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Grinding disc brands | 5th of 6 | 0.54% | Show ranking |
| Flap disc brands | 4th of 4 | 0.66% | Show ranking |
| Sanding sponge brands | 4th of 4 | 0.94% | Show ranking |
| Abrasive brands | 5th of 6 | 2.3% | Shown above |
| Sanding discs brands | 4th of 4 | 2.9% | Show ranking |
| Sharpening stone brands | 2nd of 6 | 39.8% | Show ranking |
How is Norton Abrasives measured?
Brandwave collects information about searches that people make online using Norton Abrasives’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- norton abrasives
- norton flap disc
- norton grinding disc
- norton sandpaper
- norton sharpening stone
- norton whetstone
Who owns Norton Abrasives?
Norton Abrasives is owned by Saint-Gobain Abrasives. Brandwave does not track any other brands owned by Saint-Gobain Abrasives.
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Is Norton Abrasives your brand?
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