Norton Abrasives vs Sia:Which is searched more?
In September 2026, Norton Abrasives had more branded searches than Sia among abrasive brands worldwide. Norton Abrasives was estimated to have 9K branded searches compared to Sia’s 2.9K, and held a 2.3% Share of Search versus Sia’s 0.74%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Norton Abrasives or Sia?
Compare the abrasive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Norton Abrasives, Sia. The figures are in the table below the chart.
View monthly share of search table
| Month | Saint-Gobain | Mirka | 3M Peltor | Klingspor | Norton Abrasives | Sia |
|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 8.6% | 5% | 4.7% | 1.9% | 0.76% |
| Nov 2025 | 76.6% | 10.2% | 6% | 4.5% | 2% | 0.73% |
| Dec 2025 | 79.7% | 8.6% | 5.1% | 3.9% | 2.1% | 0.63% |
| Jan 2026 | 76.4% | 10.1% | 5.9% | 4.5% | 2.3% | 0.72% |
| Feb 2026 | 77.3% | 10.2% | 5% | 4.6% | 2.2% | 0.73% |
| Mar 2026 | 75.4% | 9.9% | 5.8% | 5.5% | 2.5% | 0.88% |
| Apr 2026 | 76.3% | 10.1% | 5.9% | 4.5% | 2.3% | 0.9% |
| May 2026 | 77.4% | 8.4% | 6% | 4.6% | 3% | 0.73% |
| Jun 2026 | 78.4% | 8.5% | 5% | 4.6% | 2.8% | 0.74% |
| Jul 2026 | 78.5% | 8.5% | 5% | 4.6% | 2.6% | 0.74% |
| Aug 2026 | 77.6% | 8.4% | 6% | 4.6% | 2.6% | 0.74% |
| Sep 2026 | 77.9% | 8.4% | 6% | 4.6% | 2.3% | 0.74% |
How has the Norton Abrasives and Sia comparison changed over the last 12 months?
3 findings
- Norton Abrasives was ahead of Sia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among abrasive brands worldwide moved from 1.9% to 2.3%, and its estimated monthly branded searches held steady at 9K.
- Across the 12 months ending September 2026, Sia’s estimated Share of Search among abrasive brands worldwide moved from 0.76% to 0.74%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for abrasive brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Sia worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Other head-to-heads among abrasive brands
Saint-Gobain vs Mirka: compare search popularitySaint-Gobain vs 3M Peltor: compare search popularity
Saint-Gobain vs Klingspor: compare search popularity
Saint-Gobain vs Norton Abrasives: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Norton Abrasives’ and Sia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Norton Abrasives
5 branded search terms
- norton abrasives
- norton flap disc
- norton grinding disc
- norton sandpaper
- norton whetstone
Sia
1 branded search term
- sia abrasive
Put your own brand in this comparison
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