Norton Abrasives vs PFERD:Which is more popular?
In September 2026, Norton Abrasives had more branded searches than PFERD among grinding disc brands worldwide. Norton Abrasives had about 9,020 branded searches, while PFERD had 3,600. Norton Abrasives made up 0.54% of all grinding disc brand searches we track, and PFERD accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about grinding disc brands, Norton Abrasives and PFERD each appeared in three of the five answers. Norton Abrasives was mentioned before PFERD in two out of three answers.
Who do people search for more?
Norton Abrasives, about 3 searches for every 1 for PFERD
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Norton Abrasives, named ahead of PFERD in 2 of 3 answers
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Top grinding disc brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Norton Abrasives and PFERD were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Norton Abrasives was listed before PFERD in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
DeWalt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
3M Peltor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Norton Abrasives3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PFERD3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Klingspor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about grinding disc brands
5 answers
Asked ChatGPT
“Which grinding disc brand should I buy?”
Asked ChatGPT
“What are the best grinding disc brands?”
Asked ChatGPT
“What's the best grinding disc brand for metal work?”
Searched Google, AI Overview
“best grinding discs”
Searched Google, AI Overview
“metal grinding discs”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Norton Abrasives or PFERD more popular in search?
This chart shows how often people search Google for Norton Abrasives and PFERD by name. Each line represents a brand's share of searches for all seven grinding disc brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Norton Abrasives, PFERD. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | 3M Peltor | Klingspor | Norton Abrasives | Bosch | PFERD |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 32.6% | 1.2% | 1.1% | 0.44% | 0.26% | 0.12% |
| Nov 2025 | 60.4% | 37% | 1.1% | 0.81% | 0.36% | 0.24% | 0.11% |
| Dec 2025 | 56% | 41.5% | 0.98% | 0.75% | 0.4% | 0.27% | 0.1% |
| Jan 2026 | 55.7% | 40.7% | 1.4% | 1.1% | 0.56% | 0.32% | 0.18% |
| Feb 2026 | 55.6% | 41% | 1.2% | 1.1% | 0.53% | 0.32% | 0.22% |
| Mar 2026 | 59.8% | 36.6% | 1.3% | 1.2% | 0.54% | 0.29% | 0.24% |
| Apr 2026 | 55.7% | 40.7% | 1.4% | 1.1% | 0.55% | 0.33% | 0.22% |
| May 2026 | 55.9% | 40.3% | 1.4% | 1.1% | 0.71% | 0.32% | 0.22% |
| Jun 2026 | 56.1% | 40.5% | 1.2% | 1.1% | 0.66% | 0.27% | 0.17% |
| Jul 2026 | 55.8% | 40.2% | 1.4% | 1.3% | 0.74% | 0.33% | 0.21% |
| Aug 2026 | 56% | 40.4% | 1.4% | 1.1% | 0.61% | 0.28% | 0.17% |
| Sep 2026 | 56.3% | 40.2% | 1.4% | 1.1% | 0.54% | 0.27% | 0.21% |
How has the Norton Abrasives and PFERD comparison changed over the last 12 months?
3 findings
- Norton Abrasives was ahead of PFERD in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Norton Abrasives’ share of searches among grinding disc brands worldwide moved from 0.44% to 0.54%, and its estimated monthly branded searches held steady at 9K.
- Across the 12 months ending September 2026, PFERD’s share of searches among grinding disc brands worldwide moved from 0.12% to 0.21%, and its estimated monthly branded searches moved from 2.4K to 3.6K.
How did search popularity change for grinding disc brands worldwide in September 2026?
1 change
Estimated monthly branded searches for PFERD worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Norton Abrasives’ and PFERD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Norton Abrasives
5 branded search terms
- norton abrasives
- norton flap disc
- norton grinding disc
- norton sandpaper
- norton whetstone
PFERD
1 branded search term
- pferd tools
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