How popular isPFERD in search?
In September 2026, people searched for PFERD by name about 4,320 times worldwide, a 44.5% increase from the previous year. These searches made up 1.1% of all global abrasive brand searches, placing PFERD sixth out of eight brands. These are worldwide searches for English-language branded terms.
Saint-Gobain76.3%
Mirka8.2%
3M Peltor5.9%
Klingspor4.5%
Norton Abrasives2.2%
PFERD1.1%
Walter Surface Technologies1%
Sia0.72%
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Which abrasive brands compete with PFERD?
Share of searches by month for Saint-Gobain, Mirka, 3M Peltor, Klingspor, Norton Abrasives, PFERD. The figures are in the table below the chart.
View monthly share of searches table
| Month | Saint-Gobain | Mirka | 3M Peltor | Klingspor | Norton Abrasives | PFERD | Walter Surface Technologies | Sia |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.8% | 8.4% | 5% | 4.6% | 1.9% | 0.62% | 0.87% | 0.75% |
| Nov 2025 | 75.4% | 10% | 5.9% | 4.5% | 1.9% | 0.74% | 0.86% | 0.72% |
| Dec 2025 | 78.6% | 8.5% | 5% | 3.8% | 2.1% | 0.61% | 0.85% | 0.62% |
| Jan 2026 | 75% | 9.9% | 5.8% | 4.4% | 2.3% | 0.85% | 1% | 0.71% |
| Feb 2026 | 75.6% | 10% | 4.9% | 4.5% | 2.2% | 1% | 1.2% | 0.71% |
| Mar 2026 | 73.8% | 9.7% | 5.7% | 5.3% | 2.4% | 1.2% | 1% | 0.86% |
| Apr 2026 | 74.7% | 9.9% | 5.8% | 4.4% | 2.2% | 1.1% | 1% | 0.88% |
| May 2026 | 75.6% | 8.2% | 5.9% | 4.5% | 2.9% | 1.3% | 1% | 0.72% |
| Jun 2026 | 76.8% | 8.3% | 4.9% | 4.5% | 2.7% | 1.1% | 1% | 0.73% |
| Jul 2026 | 76.9% | 8.3% | 4.9% | 4.5% | 2.6% | 0.98% | 1% | 0.73% |
| Aug 2026 | 76.1% | 8.2% | 5.9% | 4.5% | 2.5% | 0.97% | 0.99% | 0.72% |
| Sep 2026 | 76.3% | 8.2% | 5.9% | 4.5% | 2.2% | 1.1% | 1% | 0.72% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.3% | 307K | +0.23% | +0.2 points | |
| 2, held 2nd | 8.2% | 33.1K | 0% | 0 points | |
| 3, held 3rd | 5.9% | 23.8K | 0% | 0 points | |
| 4, held 4th | 4.5% | 18.1K | 0% | 0 points | |
| 5, held 5th | 2.2% | 9K | -10.9% | -0.3 points | |
| 6, moved from 7th to 6th | 1.1% | 4.3K | +10.8% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1% | 4.1K | +2.3% | 0 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.72% | 2.9K | 0% | 0 points |
76.3%
Held 1st. 307K estimated branded searches, +0.23% vs prior month. Share +0.2 points.
2.
Mirka8.2%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.9%
Held 3rd. 23.8K estimated branded searches, 0% vs prior month. Share 0 points.
4.5%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
2.2%
Held 5th. 9K estimated branded searches, -10.9% vs prior month. Share -0.3 points.
6.
PFERD1.1%
Moved from 7th to 6th. 4.3K estimated branded searches, +10.8% vs prior month. Share +0.1 points.
Moved from 6th to 7th. 4.1K estimated branded searches, +2.3% vs prior month. Share 0 points.
8.
Sia0.72%
Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between PFERD and its closest rivals
Every comparison with PFERD
10 comparisons
How has branded search demand for PFERD changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for PFERD worldwide rose from 3K to 4.3K.
- Across the 12 months ending September 2026, PFERD rose from 8th to 6th among abrasive brands worldwide.
How did search popularity change for abrasive brands worldwide in September 2026?
6 changes
In September 2026, PFERD rose from 7th to 6th among abrasive brands worldwide.
In September 2026, Walter Surface Technologies fell from 6th to 7th among abrasive brands worldwide.
Estimated monthly branded searches for Sia worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Mirka worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Estimated monthly branded searches for Saint-Gobain worldwide fell 17.9% over 12 measured months, from 374K to 307K in September 2026.
How are PFERD’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using PFERD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- pferd abrasives
- pferd tools
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Where does PFERD compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Grinding disc brands | 7th of 7 | 0.21% | Show ranking |
| Abrasive brands | 6th of 8 | 1.1% | Shown above |
Is PFERD your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.