PFERD vs Sia:Which is more popular?
In September 2026, PFERD had more branded searches than Sia among abrasive brands worldwide. PFERD had about 4,320 branded searches, while Sia had 2,900. PFERD made up 1.1% of all abrasive brand searches we track, and Sia accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about abrasive brands, PFERD appeared in two of the five answers and Sia in one. PFERD was mentioned before Sia in every answer.
Who do people search for more?
PFERD, about 49% more searches than Sia
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Top abrasive brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PFERD was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sia was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. PFERD was listed before Sia in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- PFERD1st
3M Peltor2nd
Walter Surface Technologies3rd
Norton Abrasives4th
Klingspor5th
Mirka6th
Sia7th
Saint-Gobain–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 3M Peltor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Norton Abrasives2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PFERD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Walter Surface Technologies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mirka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Klingspor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Saint-Gobain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about abrasive brands
5 answers
Asked ChatGPT
“Which abrasive brand should I buy?”
Asked ChatGPT
“What are the best abrasive brands?”
Asked ChatGPT
“What's the best abrasive brand for metalworking projects?”
Searched Google, AI Overview
“abrasive products”
Searched Google, AI Overview
“metal sanding discs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is PFERD or Sia more popular in search?
This chart shows how often people search Google for PFERD and Sia by name. Each line represents a brand's share of searches for all eight abrasive brands we track, month by month, from English-language searches worldwide.
Share of searches by month for PFERD, Sia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Saint-Gobain | Mirka | 3M Peltor | Klingspor | Norton Abrasives | PFERD | Walter Surface Technologies | Sia |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.8% | 8.4% | 5% | 4.6% | 1.9% | 0.62% | 0.87% | 0.75% |
| Nov 2025 | 75.4% | 10% | 5.9% | 4.5% | 1.9% | 0.74% | 0.86% | 0.72% |
| Dec 2025 | 78.6% | 8.5% | 5% | 3.8% | 2.1% | 0.61% | 0.85% | 0.62% |
| Jan 2026 | 75% | 9.9% | 5.8% | 4.4% | 2.3% | 0.85% | 1% | 0.71% |
| Feb 2026 | 75.6% | 10% | 4.9% | 4.5% | 2.2% | 1% | 1.2% | 0.71% |
| Mar 2026 | 73.8% | 9.7% | 5.7% | 5.3% | 2.4% | 1.2% | 1% | 0.86% |
| Apr 2026 | 74.7% | 9.9% | 5.8% | 4.4% | 2.2% | 1.1% | 1% | 0.88% |
| May 2026 | 75.6% | 8.2% | 5.9% | 4.5% | 2.9% | 1.3% | 1% | 0.72% |
| Jun 2026 | 76.8% | 8.3% | 4.9% | 4.5% | 2.7% | 1.1% | 1% | 0.73% |
| Jul 2026 | 76.9% | 8.3% | 4.9% | 4.5% | 2.6% | 0.98% | 1% | 0.73% |
| Aug 2026 | 76.1% | 8.2% | 5.9% | 4.5% | 2.5% | 0.97% | 0.99% | 0.72% |
| Sep 2026 | 76.3% | 8.2% | 5.9% | 4.5% | 2.2% | 1.1% | 1% | 0.72% |
How has the PFERD and Sia comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: PFERD took it in November 2025, Sia took it in December 2025, PFERD took it in January 2026.
- Across the 12 months ending September 2026, PFERD’s share of searches among abrasive brands worldwide moved from 0.62% to 1.1%, and its estimated monthly branded searches moved from 3K to 4.3K.
- Across the 12 months ending September 2026, Sia’s share of searches among abrasive brands worldwide moved from 0.75% to 0.72%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for abrasive brands worldwide in September 2026?
2 changes
In September 2026, PFERD rose from 7th to 6th among abrasive brands worldwide.
Estimated monthly branded searches for Sia worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using PFERD’s and Sia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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