Brandwave

How popular isPFERD?

In September 2026, people searched for PFERD by name about 4,320 times worldwide, a 44.5% increase from the previous year. These searches made up 0.21% of all global grinding disc brand searches, placing PFERD seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about grinding disc brands, PFERD appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

PFERD is the seventh most searched of 7 competitors and the third most recommended in AI answers.

  1. MakitaShare of searches 56.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DeWaltShare of searches 40.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. 3M PeltorShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. KlingsporShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. PFERDShare of searches 0.21%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top grinding disc brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PFERD was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PFERD is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Norton Abrasives1st
  2. 3M Peltor2nd
  3. PFERD3rd
  4. DeWalt4th
  5. Makita–
  6. Klingspor–
  7. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 3M Peltor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Norton Abrasives3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PFERD3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klingspor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grinding disc brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which grinding disc brands compete with PFERD?

PFERD against grinding disc brands worldwide, by month

Share of searches by month for Makita, DeWalt, PFERD. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWalt3M PeltorKlingsporNorton AbrasivesBoschPFERD
Oct 202564.4%32.6%1.2%1.1%0.44%0.26%0.12%
Nov 202560.4%37%1.1%0.81%0.36%0.24%0.11%
Dec 202556%41.5%0.98%0.75%0.4%0.27%0.1%
Jan 202655.7%40.7%1.4%1.1%0.56%0.32%0.18%
Feb 202655.6%41%1.2%1.1%0.53%0.32%0.22%
Mar 202659.8%36.6%1.3%1.2%0.54%0.29%0.24%
Apr 202655.7%40.7%1.4%1.1%0.55%0.33%0.22%
May 202655.9%40.3%1.4%1.1%0.71%0.32%0.22%
Jun 202656.1%40.5%1.2%1.1%0.66%0.27%0.17%
Jul 202655.8%40.2%1.4%1.3%0.74%0.33%0.21%
Aug 202656%40.4%1.4%1.1%0.61%0.28%0.17%
Sep 202656.3%40.2%1.4%1.1%0.54%0.27%0.21%

  1. 1.Makita

    56.3%

    Held 1st. 944K estimated branded searches, +1.2% vs prior month. Share +0.3 points.

  2. 2.DeWalt

    40.2%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.3M Peltor

    1.4%

    Held 3rd. 23.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Klingspor

    1.1%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Norton Abrasives

    0.54%

    Held 5th. 9K estimated branded searches, -10.9% vs prior month. Share -0.1 points.

  6. 6.Bosch

    0.27%

    Held 6th. 4.5K estimated branded searches, -2.6% vs prior month. Share 0 points.

  7. 7.PFERD

    0.21%

    Held 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

Compare popularity between PFERD and its closest rivals

Every comparison with PFERD

10 comparisons

How has branded search demand for PFERD changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PFERD worldwide rose from 3K to 4.3K.
  • Across the 12 months ending September 2026, PFERD’s share of searches among grinding disc brands worldwide held steady, from 0.12% to 0.21%.

How did search popularity change for grinding disc brands worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for PFERD worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.

  2. Estimated monthly branded searches for Makita worldwide fell 29% over 12 measured months, from 1.3M to 944K in September 2026.

  3. Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Bosch worldwide fell 15.2% over 12 measured months, from 5.3K to 4.5K in September 2026.

How are PFERD’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PFERD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pferd abrasives
  • pferd tools

Do you work for PFERD? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does PFERD compete?

PFERD is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Grinding disc brands7th of 70.21%Shown above
Abrasive brands6th of 81.1%Show ranking
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Is PFERD your brand?

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