Brandwave

Bosch vs PFERD:Which is more popular?

In September 2026, Bosch had more branded searches than PFERD among grinding disc brands worldwide. Bosch had about 4,480 branded searches, while PFERD had 3,600. Bosch made up 0.27% of all grinding disc brand searches we track, and PFERD accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about grinding disc brands, PFERD appeared in three of the five answers and Bosch in one. PFERD was mentioned before Bosch in every answer.

Among grinding disc brands worldwide in September 2026

Who do people search for more?

Bosch, about 24% more searches than PFERD

Bosch 4.5K searchesPFERD 3.6K searches

Who does AI mention more?

PFERD, mentioned in 3 of 5 answers, Bosch in 1

PFERD in 3 of 5Bosch in 1 of 5

Who does AI recommend more?

PFERD, named ahead of Bosch in every answer

PFERD first in 3Bosch never first

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Top grinding disc brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PFERD was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. PFERD was listed before Bosch in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Norton Abrasives1st
  2. 3M Peltor2nd
  3. PFERD3rd
  4. DeWalt4th
  5. Makita–
  6. Klingspor–
  7. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 3M Peltor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Norton Abrasives3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PFERD3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klingspor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grinding disc brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch or PFERD more popular in search?

This chart shows how often people search Google for Bosch and PFERD by name. Each line represents a brand's share of searches for all seven grinding disc brands we track, month by month, from English-language searches worldwide.

Bosch and PFERD among grinding disc brands worldwide, by month

Share of searches by month for Bosch, PFERD. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWalt3M PeltorKlingsporNorton AbrasivesBoschPFERD
Oct 202564.4%32.6%1.2%1.1%0.44%0.26%0.12%
Nov 202560.4%37%1.1%0.81%0.36%0.24%0.11%
Dec 202556%41.5%0.98%0.75%0.4%0.27%0.1%
Jan 202655.7%40.7%1.4%1.1%0.56%0.32%0.18%
Feb 202655.6%41%1.2%1.1%0.53%0.32%0.22%
Mar 202659.8%36.6%1.3%1.2%0.54%0.29%0.24%
Apr 202655.7%40.7%1.4%1.1%0.55%0.33%0.22%
May 202655.9%40.3%1.4%1.1%0.71%0.32%0.22%
Jun 202656.1%40.5%1.2%1.1%0.66%0.27%0.17%
Jul 202655.8%40.2%1.4%1.3%0.74%0.33%0.21%
Aug 202656%40.4%1.4%1.1%0.61%0.28%0.17%
Sep 202656.3%40.2%1.4%1.1%0.54%0.27%0.21%

How has the Bosch and PFERD comparison changed over the last 12 months?

3 findings
  • Bosch was ahead of PFERD in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among grinding disc brands worldwide moved from 0.26% to 0.27%, and its estimated monthly branded searches moved from 5.3K to 4.5K.
  • Across the 12 months ending September 2026, PFERD’s share of searches among grinding disc brands worldwide moved from 0.12% to 0.21%, and its estimated monthly branded searches moved from 2.4K to 3.6K.

How did search popularity change for grinding disc brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for PFERD worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.

  2. Estimated monthly branded searches for Bosch worldwide fell 15.2% over 12 measured months, from 5.3K to 4.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosch’s and PFERD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch grinding disc
  • bosch washer

PFERD

1 branded search term

  • pferd tools

How the Brand Demand Index is measured

Other head-to-heads among grinding disc brands

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