How popular isBosch in search?
In August 2026, there were an estimated 206K branded searches for Bosch worldwide which held steady over the last 11 months. Bosch holds 10.9% estimated Share of Search among grinding disc brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which grinding disc brands compete with Bosch?
Share of Search by month for Makita, DeWalt, Bosch, Norton. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Bosch | Norton | Klingspor | 3M Peltor |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 28.9% | 8.9% | 8.6% | 0.95% | 0.07% |
| Nov 2025 | 50.1% | 33.8% | 7% | 8.3% | 0.74% | 0.07% |
| Dec 2025 | 45.2% | 37.2% | 7.7% | 9.1% | 0.67% | 0.06% |
| Jan 2026 | 42.6% | 34.8% | 8.9% | 12.7% | 0.94% | 0.08% |
| Feb 2026 | 45.2% | 36.9% | 7.7% | 9.1% | 0.99% | 0.09% |
| Mar 2026 | 49.2% | 33.1% | 8.4% | 8.1% | 1.1% | 0.08% |
| Apr 2026 | 44.4% | 36.3% | 9.2% | 8.9% | 0.98% | 0.09% |
| May 2026 | 45.2% | 36.9% | 9.4% | 7.4% | 0.99% | 0.09% |
| Jun 2026 | 45.2% | 37% | 9.3% | 7.4% | 0.99% | 0.07% |
| Jul 2026 | 43.5% | 35.5% | 11% | 8.7% | 1.2% | 0.1% |
| Aug 2026 | 43.6% | 35.7% | 10.9% | 8.7% | 0.96% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.6% | 823K | +22.3% | +0.1 points | |
| 2, held 2nd | 35.7% | 673K | +22.4% | +0.1 points | |
| 3, held 3rd | 10.9% | 206K | +21.2% | -0.1 points | |
| 4, held 4th | 8.7% | 165K | +22.2% | 0 points | |
| 5, held 5th | 0.96% | 18.1K | 0% | -0.2 points | |
| 6, held 6th | 0.08% | 1.6K | 0% | 0 points |
1.
Makita43.6%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
2.
DeWalt35.7%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
3.
Bosch10.9%
Held 3rd. 206K estimated branded searches, +21.2% vs prior month. Share -0.1 points.
4.
Norton8.7%
Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share 0 points.
0.96%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.08%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Bosch and its closest rivals
How has branded search demand for Bosch changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bosch worldwide held steady, from 207K to 206K.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among grinding disc brands worldwide increased from 8.9% to 10.9%.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among grinding disc brands worldwide peaked at 11% in July 2026 and was lowest at 7% in November 2025.
How did search popularity change for grinding disc brands worldwide in August 2026?
3 changes

Norton’s estimated Share of Search among grinding disc brands worldwide has gained ground for 3 months in a row, from 7.4% to 8.7% in August 2026.

Estimated monthly branded searches for Makita worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.
Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
Where does Bosch compete?
How is Bosch measured?
Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- bosch washer
- bosch washing machine
- bosch-home com
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Is Bosch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.