Bosch vs Sub-Zero:Which is more popular?
In September 2026, Sub-Zero had more branded searches than Bosch among under counter freezer brands worldwide. Sub-Zero had about 33,100 branded searches, while Bosch had 1,000. Sub-Zero made up 1.9% of all under counter freezer brand searches we track, and Bosch accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about under counter freezer brands, Sub-Zero appeared in two of the five answers and Bosch in one. Sub-Zero was mentioned before Bosch in two out of three answers.
Who do people search for more?
Sub-Zero, about 33 searches for every 1 for Bosch
Who does AI mention more?
Sub-Zero, mentioned in 2 of 5 answers, Bosch in 1
Who does AI recommend more?
Sub-Zero, named ahead of Bosch in 2 of 3 answers
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Top under counter freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sub-Zero was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sub-Zero was listed before Bosch in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Summit Appliance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Liebherr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sub-Zero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about under counter freezer brands
5 answers
Asked ChatGPT
“Which under counter freezer brand should I buy?”
Asked ChatGPT
“What are the best under counter freezer brands?”
Asked ChatGPT
“What's the best under counter freezer brand for small kitchens?”
Searched Google, AI Overview
“under counter freezer”
Searched Google, AI Overview
“small freezer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bosch or Sub-Zero more popular in search?
This chart shows how often people search Google for Bosch and Sub-Zero by name. Each line represents a brand's share of searches for all seven under counter freezer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sub-Zero, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hisense | Beko | Hoover | Liebherr | Sub-Zero | Summit Appliance | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 27.2% | 14.9% | 14.9% | 2% | 0.27% | 0.05% |
| Nov 2025 | 44% | 24.2% | 16.2% | 13.2% | 2.2% | 0.24% | 0.04% |
| Dec 2025 | 40.5% | 27% | 18.1% | 12.1% | 2% | 0.27% | 0.04% |
| Jan 2026 | 39.2% | 26.2% | 17.5% | 14.3% | 2.4% | 0.26% | 0.04% |
| Feb 2026 | 39% | 26.1% | 17.4% | 14.3% | 2.9% | 0.31% | 0.05% |
| Mar 2026 | 37.8% | 25.3% | 16.9% | 16.9% | 2.8% | 0.3% | 0.06% |
| Apr 2026 | 37.8% | 25.3% | 16.9% | 16.9% | 2.8% | 0.3% | 0.04% |
| May 2026 | 43.9% | 24% | 16.1% | 13.1% | 2.6% | 0.23% | 0.05% |
| Jun 2026 | 46.6% | 25.7% | 11.5% | 14% | 1.9% | 0.25% | 0.04% |
| Jul 2026 | 41.8% | 28% | 12.5% | 15.3% | 2.1% | 0.27% | 0.04% |
| Aug 2026 | 39.2% | 26.2% | 17.5% | 14.3% | 2.4% | 0.31% | 0.06% |
| Sep 2026 | 39.4% | 26.3% | 17.6% | 14.4% | 1.9% | 0.26% | 0.06% |
How has the Bosch and Sub-Zero comparison changed over the last 12 months?
3 findings
- Sub-Zero was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among under counter freezer brands worldwide moved from 0.05% to 0.06%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, Sub-Zero’s share of searches among under counter freezer brands worldwide moved from 2% to 1.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for under counter freezer brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Sub-Zero worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Sub-Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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