How popular isBosch in search?
In August 2026, there were an estimated 206K branded searches for Bosch worldwide which held steady over the last 11 months. Bosch holds 9.1% estimated Share of Search among stand mixer brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Breville37.3%
KitchenAid36.3%
Kenwood13.3%
Bosch9.1%
Sunbeam4%
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Which stand mixer brands compete with Bosch?
Share of Search by month for Breville, KitchenAid, Kenwood, Bosch, Sunbeam. The figures are in the table below the chart.
View monthly share of search table
| Month | Breville | KitchenAid | Kenwood | Bosch | Sunbeam |
|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 43.8% | 16.1% | 7.4% | 3.2% |
| Nov 2025 | 34% | 45.7% | 13.7% | 4.3% | 2.3% |
| Dec 2025 | 34.7% | 47% | 11.6% | 4.4% | 2.3% |
| Jan 2026 | 36.4% | 42% | 12.7% | 5.9% | 3.1% |
| Feb 2026 | 32.4% | 42.7% | 15.7% | 6% | 3.2% |
| Mar 2026 | 30.9% | 40.4% | 18.2% | 6.9% | 3.7% |
| Apr 2026 | 32% | 41.7% | 15.3% | 7.1% | 3.8% |
| May 2026 | 34.6% | 37.1% | 16.6% | 7.7% | 4.1% |
| Jun 2026 | 36.2% | 38.4% | 14% | 7.9% | 3.5% |
| Jul 2026 | 38.3% | 37.1% | 13.6% | 7.7% | 3.3% |
| Aug 2026 | 37.3% | 36.3% | 13.3% | 9.1% | 4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.3% | 845K | -0.32% | -1 points | |
| 2, held 2nd | 36.3% | 823K | 0% | -0.8 points | |
| 3, held 3rd | 13.3% | 301K | 0% | -0.3 points | |
| 4, held 4th | 9.1% | 206K | +21.2% | +1.4 points | |
| 5, held 5th | 4% | 90.5K | +22.3% | +0.7 points |
1.
37.3%
Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -1 points.
36.3%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.8 points.
3.
Kenwood13.3%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
Bosch9.1%
Held 4th. 206K estimated branded searches, +21.2% vs prior month. Share +1.4 points.
5.
Sunbeam4%
Held 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
Compare search popularity between Bosch and its closest rivals
How has branded search demand for Bosch changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bosch worldwide held steady, from 207K to 206K.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among stand mixer brands worldwide increased from 7.4% to 9.1%.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among stand mixer brands worldwide peaked at 9.1% in August 2026 and was lowest at 4.3% in November 2025.
How did search popularity change for stand mixer brands worldwide in August 2026?
5 changes
In August 2026, Bosch gained estimated Share of Search among stand mixer brands worldwide, from 7.7% to 9.1%.
In August 2026, Sunbeam gained estimated Share of Search among stand mixer brands worldwide, from 3.3% to 4%.
In August 2026, Breville lost estimated Share of Search among stand mixer brands worldwide, from 38.3% to 37.3%.
In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands worldwide, from 37.1% to 36.3%.
Kenwood’s estimated Share of Search among stand mixer brands worldwide has lost ground for 3 months in a row, from 16.6% to 13.3% in August 2026.
Where does Bosch compete?
How is Bosch measured?
Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- bosch washer
- bosch washing machine
- bosch-home com
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Is Bosch your brand?
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