Ankarsrum vs Bosch:Which is more popular?
In September 2026, Ankarsrum had more branded searches than Bosch among stand mixer brands worldwide. Ankarsrum had about 49,500 branded searches, while Bosch had 6,000. Ankarsrum made up 1.7% of all stand mixer brand searches we track, and Bosch accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about stand mixer brands, Ankarsrum appeared in all five answers and Bosch in three. Bosch was mentioned before Ankarsrum in three out of five answers.
Who do people search for more?
Ankarsrum, about 8 searches for every 1 for Bosch
Who does AI mention more?
Ankarsrum, mentioned in every answer we collected
Who does AI recommend more?
Bosch, named ahead of Ankarsrum in 3 of 5 answers
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Top stand mixer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ankarsrum appeared in all five answers. Bosch was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Ankarsrum in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ankarsrum5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stand mixer brands
5 answers
Asked ChatGPT
“Which stand mixer brand should I buy?”
Asked ChatGPT
“What are the best stand mixer brands?”
Asked ChatGPT
“What's the best stand mixer brand for baking?”
Searched Google, AI Overview
“best stand mixer”
Searched Google, AI Overview
“stand mixer for baking”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ankarsrum or Bosch more popular in search?
This chart shows how often people search Google for Ankarsrum and Bosch by name. Each line represents a brand's share of searches for all eight stand mixer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ankarsrum, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Smeg | Kenwood | Breville | Cuisinart | Sunbeam | Ankarsrum | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 22.2% | 15% | 3.6% | 5.4% | 2.7% | 1.6% | 0.23% |
| Nov 2025 | 54.8% | 18.4% | 12.5% | 4.5% | 5.6% | 1.9% | 2% | 0.26% |
| Dec 2025 | 56.2% | 18.7% | 10.9% | 4.6% | 5.6% | 2% | 1.7% | 0.31% |
| Jan 2026 | 46.8% | 25.8% | 12.3% | 4.3% | 6.4% | 2.6% | 1.6% | 0.32% |
| Feb 2026 | 45.7% | 25.8% | 14.7% | 4.2% | 5.2% | 2.6% | 1.6% | 0.22% |
| Mar 2026 | 44.5% | 24.3% | 16.7% | 4% | 5.9% | 2.9% | 1.5% | 0.21% |
| Apr 2026 | 47.4% | 21.7% | 15.4% | 4.4% | 5.3% | 3.2% | 2.4% | 0.23% |
| May 2026 | 44.4% | 23.1% | 15.6% | 4.6% | 6.9% | 3.4% | 1.7% | 0.23% |
| Jun 2026 | 45.9% | 21.7% | 15.6% | 5.3% | 6.5% | 3.2% | 1.6% | 0.24% |
| Jul 2026 | 44.5% | 24.4% | 14.3% | 4.9% | 7.3% | 2.9% | 1.5% | 0.22% |
| Aug 2026 | 43.9% | 24.2% | 14.2% | 4.9% | 7.2% | 3.5% | 1.8% | 0.22% |
| Sep 2026 | 43.1% | 27.8% | 13.3% | 5.6% | 5.6% | 2.7% | 1.7% | 0.2% |
How has the Ankarsrum and Bosch comparison changed over the last 12 months?
3 findings
- Ankarsrum was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ankarsrum’s share of searches among stand mixer brands worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Bosch’s share of searches among stand mixer brands worldwide moved from 0.23% to 0.2%, and its estimated monthly branded searches moved from 8.5K to 6K.
How did search popularity change for stand mixer brands worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ankarsrum’s and Bosch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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