Brandwave

How popular isAnkarsrum?

In September 2026, people searched for Ankarsrum by name about 49,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 1.7% of all global stand mixer brand searches, placing Ankarsrum seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about stand mixer brands, Ankarsrum appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Ankarsrum is the seventh most searched of 8 competitors and the third most recommended in AI answers.

  1. KitchenAidShare of searches 43.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SmegShare of searches 27.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KenwoodShare of searches 13.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BrevilleShare of searches 5.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. AnkarsrumShare of searches 1.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top stand mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ankarsrum appeared in all five answers. Ankarsrum is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KitchenAid1st
  2. Cuisinart2nd
  3. Ankarsrum3rd
  4. Bosch4th
  5. Smeg–
  6. Kenwood–
  7. Breville–
  8. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ankarsrum5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stand mixer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which stand mixer brands compete with Ankarsrum?

Ankarsrum against stand mixer brands worldwide, by month

Share of searches by month for KitchenAid, Smeg, Kenwood, Breville, Cuisinart, Sunbeam, Ankarsrum. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidSmegKenwoodBrevilleCuisinartSunbeamAnkarsrumBosch
Oct 202549.2%22.2%15%3.6%5.4%2.7%1.6%0.23%
Nov 202554.8%18.4%12.5%4.5%5.6%1.9%2%0.26%
Dec 202556.2%18.7%10.9%4.6%5.6%2%1.7%0.31%
Jan 202646.8%25.8%12.3%4.3%6.4%2.6%1.6%0.32%
Feb 202645.7%25.8%14.7%4.2%5.2%2.6%1.6%0.22%
Mar 202644.5%24.3%16.7%4%5.9%2.9%1.5%0.21%
Apr 202647.4%21.7%15.4%4.4%5.3%3.2%2.4%0.23%
May 202644.4%23.1%15.6%4.6%6.9%3.4%1.7%0.23%
Jun 202645.9%21.7%15.6%5.3%6.5%3.2%1.6%0.24%
Jul 202644.5%24.4%14.3%4.9%7.3%2.9%1.5%0.22%
Aug 202643.9%24.2%14.2%4.9%7.2%3.5%1.8%0.22%
Sep 202643.1%27.8%13.3%5.6%5.6%2.7%1.7%0.2%

  1. 1.KitchenAid

    43.1%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.9 points.

  2. 2.Smeg

    27.8%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +3.6 points.

  3. 3.Kenwood

    13.3%

    Held 3rd. 394K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Breville

    5.6%

    Moved from 5th to 4th. 165K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  5. 5.Cuisinart

    5.6%

    Moved from 4th to 5th. 165K estimated branded searches, -17.9% vs prior month. Share -1.7 points.

  6. 6.Sunbeam

    2.7%

    Held 6th. 80.6K estimated branded searches, -17% vs prior month. Share -0.8 points.

  7. 7.Ankarsrum

    1.7%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Bosch

    0.2%

    Held 8th. 6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Ankarsrum and its closest rivals

Every comparison with Ankarsrum

10 comparisons

How has branded search demand for Ankarsrum changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ankarsrum worldwide fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Ankarsrum’s share of searches among stand mixer brands worldwide held steady, from 1.6% to 1.7%.

How did search popularity change for stand mixer brands worldwide in September 2026?

6 changes

  1. In September 2026, Breville overtook Cuisinart to rank 4th among stand mixer brands worldwide, with 5.6% of the searches.

  2. In September 2026, Smeg gained share of searches among stand mixer brands worldwide, from 24.2% to 27.8%.

  3. In September 2026, Cuisinart lost share of searches among stand mixer brands worldwide, from 7.2% to 5.6%.

  4. In September 2026, Kenwood lost share of searches among stand mixer brands worldwide, from 14.2% to 13.3%.

  5. In September 2026, KitchenAid lost share of searches among stand mixer brands worldwide, from 43.9% to 43.1%.

  6. In September 2026, Sunbeam lost share of searches among stand mixer brands worldwide, from 3.5% to 2.7%.

How are Ankarsrum’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ankarsrum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ankarsrum

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How the Brand Demand Index is measured

Where does Ankarsrum compete?

Ankarsrum is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Stand mixer brands7th of 81.7%Shown above
Sous vide brands2nd of 520.9%Show ranking
Creator with pink hair and a pink jacket

Is Ankarsrum your brand?

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