Ankarsrum vs Smeg:Which is more popular?
In September 2026, Smeg had more branded searches than Ankarsrum among stand mixer brands worldwide. Smeg had about 823,000 branded searches, while Ankarsrum had 49,500. Smeg made up 27.8% of all stand mixer brand searches we track, and Ankarsrum accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about stand mixer brands, Ankarsrum appeared in all five answers and Smeg in none.
Who do people search for more?
Smeg, about 17 searches for every 1 for Ankarsrum
Who does AI mention more?
Ankarsrum, mentioned in every answer we collected
Who does AI recommend more?
Ankarsrum, the only one of the two named
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Top stand mixer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ankarsrum appeared in all five answers. Smeg did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ankarsrum5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stand mixer brands
5 answers
Asked ChatGPT
“Which stand mixer brand should I buy?”
Asked ChatGPT
“What are the best stand mixer brands?”
Asked ChatGPT
“What's the best stand mixer brand for baking?”
Searched Google, AI Overview
“best stand mixer”
Searched Google, AI Overview
“stand mixer for baking”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ankarsrum or Smeg more popular in search?
This chart shows how often people search Google for Ankarsrum and Smeg by name. Each line represents a brand's share of searches for all eight stand mixer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Smeg, Ankarsrum. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Smeg | Kenwood | Breville | Cuisinart | Sunbeam | Ankarsrum | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 22.2% | 15% | 3.6% | 5.4% | 2.7% | 1.6% | 0.23% |
| Nov 2025 | 54.8% | 18.4% | 12.5% | 4.5% | 5.6% | 1.9% | 2% | 0.26% |
| Dec 2025 | 56.2% | 18.7% | 10.9% | 4.6% | 5.6% | 2% | 1.7% | 0.31% |
| Jan 2026 | 46.8% | 25.8% | 12.3% | 4.3% | 6.4% | 2.6% | 1.6% | 0.32% |
| Feb 2026 | 45.7% | 25.8% | 14.7% | 4.2% | 5.2% | 2.6% | 1.6% | 0.22% |
| Mar 2026 | 44.5% | 24.3% | 16.7% | 4% | 5.9% | 2.9% | 1.5% | 0.21% |
| Apr 2026 | 47.4% | 21.7% | 15.4% | 4.4% | 5.3% | 3.2% | 2.4% | 0.23% |
| May 2026 | 44.4% | 23.1% | 15.6% | 4.6% | 6.9% | 3.4% | 1.7% | 0.23% |
| Jun 2026 | 45.9% | 21.7% | 15.6% | 5.3% | 6.5% | 3.2% | 1.6% | 0.24% |
| Jul 2026 | 44.5% | 24.4% | 14.3% | 4.9% | 7.3% | 2.9% | 1.5% | 0.22% |
| Aug 2026 | 43.9% | 24.2% | 14.2% | 4.9% | 7.2% | 3.5% | 1.8% | 0.22% |
| Sep 2026 | 43.1% | 27.8% | 13.3% | 5.6% | 5.6% | 2.7% | 1.7% | 0.2% |
How has the Ankarsrum and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of Ankarsrum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ankarsrum’s share of searches among stand mixer brands worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Smeg’s share of searches among stand mixer brands worldwide moved from 22.2% to 27.8%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for stand mixer brands worldwide in September 2026?
2 changes
In September 2026, Smeg gained share of searches among stand mixer brands worldwide, from 24.2% to 27.8%.
Estimated monthly branded searches for Ankarsrum worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ankarsrum’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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