Brandwave

Cuisinart vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Cuisinart among stand mixer brands worldwide. KitchenAid had about 1.3 million branded searches, while Cuisinart had 165,000. KitchenAid made up 43.1% of all stand mixer brand searches we track, and Cuisinart accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about stand mixer brands, KitchenAid appeared in all five answers and Cuisinart in four. KitchenAid was mentioned before Cuisinart in every answer.

Among stand mixer brands worldwide in September 2026

Who do people search for more?

KitchenAid, about 8 searches for every 1 for Cuisinart

KitchenAid 1.3M searchesCuisinart 165K searches

Who does AI mention more?

KitchenAid, mentioned in every answer we collected

KitchenAid in 5 of 5Cuisinart in 4 of 5

Who does AI recommend more?

KitchenAid, named ahead of Cuisinart in every answer

KitchenAid first in 5Cuisinart never first

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Top stand mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid appeared in all five answers. Cuisinart was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid was listed before Cuisinart in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KitchenAid1st
  2. Cuisinart2nd
  3. Ankarsrum3rd
  4. Bosch4th
  5. Smeg–
  6. Kenwood–
  7. Breville–
  8. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ankarsrum5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stand mixer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cuisinart or KitchenAid more popular in search?

This chart shows how often people search Google for Cuisinart and KitchenAid by name. Each line represents a brand's share of searches for all eight stand mixer brands we track, month by month, from English-language searches worldwide.

Cuisinart and KitchenAid among stand mixer brands worldwide, by month

Share of searches by month for KitchenAid, Cuisinart. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidSmegKenwoodBrevilleCuisinartSunbeamAnkarsrumBosch
Oct 202549.2%22.2%15%3.6%5.4%2.7%1.6%0.23%
Nov 202554.8%18.4%12.5%4.5%5.6%1.9%2%0.26%
Dec 202556.2%18.7%10.9%4.6%5.6%2%1.7%0.31%
Jan 202646.8%25.8%12.3%4.3%6.4%2.6%1.6%0.32%
Feb 202645.7%25.8%14.7%4.2%5.2%2.6%1.6%0.22%
Mar 202644.5%24.3%16.7%4%5.9%2.9%1.5%0.21%
Apr 202647.4%21.7%15.4%4.4%5.3%3.2%2.4%0.23%
May 202644.4%23.1%15.6%4.6%6.9%3.4%1.7%0.23%
Jun 202645.9%21.7%15.6%5.3%6.5%3.2%1.6%0.24%
Jul 202644.5%24.4%14.3%4.9%7.3%2.9%1.5%0.22%
Aug 202643.9%24.2%14.2%4.9%7.2%3.5%1.8%0.22%
Sep 202643.1%27.8%13.3%5.6%5.6%2.7%1.7%0.2%

How has the Cuisinart and KitchenAid comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of Cuisinart in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cuisinart’s share of searches among stand mixer brands worldwide moved from 5.4% to 5.6%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among stand mixer brands worldwide moved from 49.2% to 43.1%, and its estimated monthly branded searches moved from 1.8M to 1.3M.

How did search popularity change for stand mixer brands worldwide in September 2026?

3 changes

  1. In September 2026, Breville overtook Cuisinart to rank 4th among stand mixer brands worldwide, with 5.6% of the searches.

  2. In September 2026, Cuisinart lost share of searches among stand mixer brands worldwide, from 7.2% to 5.6%.

  3. In September 2026, KitchenAid lost share of searches among stand mixer brands worldwide, from 43.9% to 43.1%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Cuisinart’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuisinart

1 branded search term

  • cuisinart

KitchenAid

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

How the Brand Demand Index is measured

Other head-to-heads among stand mixer brands

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