Brandwave

How popular isSmeg in search?

In September 2026, there were an estimated 1.2M branded searches for Smeg worldwide which held steady over the last 12 months. Smeg holds 29.1% estimated Share of Search among stand mixer brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid32.1%
  2. Smeg29.1%
  3. Breville22.1%
  4. Kenwood9.9%
  5. Bosch4.2%
  6. Sunbeam2.5%
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Which stand mixer brands compete with Smeg?

Smeg against stand mixer brands worldwide, by month

Share of Search by month for KitchenAid, Smeg, Breville, Kenwood, Bosch, Sunbeam. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidSmegBrevilleKenwoodBoschSunbeam
Oct 202538.7%25.1%17.3%11.8%4.4%2.7%
Nov 202544.3%20.6%20.2%10.1%2.5%2.2%
Dec 202545.2%20.5%20.3%8.8%2.5%2.7%
Jan 202635.7%27.4%20.8%9.4%3.3%3.4%
Feb 202635.8%27.5%18.7%11.5%3.4%3%
Mar 202635.4%26.2%17.9%13.3%4%3.3%
Apr 202636.9%24.3%19.3%12%4.3%3.3%
May 202634.2%25.6%20.3%12%4.5%3.3%
Jun 202633.7%24.4%22.4%11.4%4.9%3.1%
Jul 202632.9%26.6%22.7%10.6%4.5%2.8%
Aug 202632%27.1%22.1%10.3%5.4%3.1%
Sep 202632.1%29.1%22.1%9.9%4.2%2.5%

  1. 1.KitchenAid

    32.1%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +0.1 points.

  2. 2.Smeg

    29.1%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.1 points.

  3. 3.Breville

    22.1%

    Held 3rd. 879K estimated branded searches, +4.1% vs prior month. Share 0 points.

  4. 4.Kenwood

    9.9%

    Held 4th. 394K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Bosch

    4.2%

    Held 5th. 169K estimated branded searches, -17.6% vs prior month. Share -1.1 points.

  6. 6.Sunbeam

    2.5%

    Held 6th. 100K estimated branded searches, -15.7% vs prior month. Share -0.6 points.

Compare search popularity between Smeg and its closest rivals

Every comparison with Smeg

How has branded search demand for Smeg changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among stand mixer brands worldwide increased from 25.1% to 29.1%.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among stand mixer brands worldwide peaked at 29.1% in September 2026 and was lowest at 20.5% in December 2025.

How did search popularity change for stand mixer brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among stand mixer brands worldwide, from 27.1% to 29.1%.

  2. In September 2026, Bosch lost estimated Share of Search among stand mixer brands worldwide, from 5.4% to 4.2%.

  3. In September 2026, Sunbeam lost estimated Share of Search among stand mixer brands worldwide, from 3.1% to 2.5%.

  4. Kenwood’s estimated Share of Search among stand mixer brands worldwide has lost ground for 3 months in a row, from 11.4% to 9.9% in September 2026.

  5. Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.

Where does Smeg compete?

Smeg is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Washing machine brands2nd of 1218.1%Show ranking
Coffee maker brands2nd of 818.8%Show ranking
Fridge brands2nd of 1520.2%Show ranking
Home appliance brands2nd of 1024.2%Show ranking
Electric kettle brands2nd of 526.1%Show ranking
Pasta Maker brands2nd of 528.9%Show ranking
Stand mixer brands2nd of 629.1%Shown above
Freestanding Oven brands2nd of 829.7%Show ranking
Hand Mixer brands2nd of 532.5%Show ranking
Stick Blender brands2nd of 634.2%Show ranking
Toaster brands1st of 536.3%Show ranking
Oven and cooktop brands2nd of 637.7%Show ranking
Oven brands2nd of 539.1%Show ranking
Tea Kettle brands1st of 645.3%Show ranking
Water Kettle brands1st of 351.5%Show ranking

How is Smeg measured?

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • smeg
  • smeg coffee machine
  • smeg fridge
  • smeg toaster

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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