Brandwave

How popular isSmeg in search?

In September 2026, there were an estimated 1.2M branded searches for Smeg worldwide which held steady over the last 12 months. Smeg holds 30.4% estimated Share of Search among freestanding oven brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux44.5%
  2. Smeg30.4%
  3. Beko13.4%
  4. Haier10.9%
  5. Fisher & Paykel0.8%
  6. Miele0.03%
  7. Bosch0.02%
  8. Chef<0.01%
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Which freestanding oven brands compete with Smeg?

Smeg against freestanding oven brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Beko, Haier. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegBekoHaierFisher & PaykelMieleBoschChef
Oct 202541.9%29.3%15.3%12.6%0.92%0.03%0.02%0.02%
Nov 202549.8%27.1%12.2%10%0.74%0.03%0.02%0.02%
Dec 202539.2%31.3%14.4%14.4%0.71%0.03%0.02%0.02%
Jan 202639.9%32.6%14.6%12%0.88%0.03%0.02%0.01%
Feb 202639.7%32.8%14.6%12%0.88%0.03%0.02%0.02%
Mar 202643.6%29.3%13.1%13.1%0.96%0.03%0.02%0.02%
Apr 202644.3%25.3%13.3%16.2%0.8%0.03%0.02%0.01%
May 202644.3%25.3%13.3%16.2%0.8%0.03%0.02%0.01%
Jun 202644.6%21.8%16.4%16.4%0.81%0.03%0.02%<0.01%
Jul 202639%28.2%17.6%14.4%0.87%0.03%0.02%<0.01%
Aug 202646.2%27.7%13.9%11.3%0.84%0.03%0.02%<0.01%
Sep 202644.5%30.4%13.4%10.9%0.8%0.03%0.02%<0.01%

  1. 1.Electrolux

    44.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Smeg

    30.4%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +2.7 points.

  3. 3.Beko

    13.4%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Haier

    10.9%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Fisher & Paykel

    0.8%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Miele

    0.03%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bosch

    0.02%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Chef

    <0.01%

    Held 8th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Smeg and its closest rivals

Every comparison with Smeg

How has branded search demand for Smeg changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among freestanding oven brands worldwide increased from 29.3% to 30.4%.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among freestanding oven brands worldwide peaked at 32.8% in February 2026 and was lowest at 21.8% in June 2026.

How did search popularity change for freestanding oven brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among freestanding oven brands worldwide, from 27.7% to 30.4%.

  2. In September 2026, Electrolux lost estimated Share of Search among freestanding oven brands worldwide, from 46.2% to 44.5%.

  3. In September 2026, Beko lost estimated Share of Search among freestanding oven brands worldwide, from 13.9% to 13.4%.

  4. Haier’s estimated Share of Search among freestanding oven brands worldwide has lost ground for 3 months in a row, from 16.4% to 10.9% in September 2026.

  5. Estimated monthly branded searches for Chef worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.

  6. Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Where does Smeg compete?

Smeg is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fridge brands2nd of 1520.4%Show ranking
Coffee maker brands2nd of 818.2%Show ranking
Washing machine brands2nd of 1221.1%Show ranking
Home appliance brands2nd of 1024.8%Show ranking
Freestanding oven brands2nd of 830.4%Shown above
Stick blender brands2nd of 629.8%Show ranking
Pasta maker brands2nd of 533.9%Show ranking
Oven and cooktop brands2nd of 636.6%Show ranking
Stand mixer brands2nd of 630%Show ranking
Hand mixer brands2nd of 538.8%Show ranking
Electric kettle brands2nd of 535.9%Show ranking
Oven brands2nd of 538.4%Show ranking
Toaster brands1st of 567%Show ranking
Water kettle brands1st of 373.5%Show ranking
Tea kettle brands1st of 669.7%Show ranking

How is Smeg measured?

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • smeg
  • smeg coffee machine
  • smeg fridge
  • smeg toaster

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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