Brandwave

How popular isSmeg?

In September 2026, people searched for Smeg by name about 1.5 million times worldwide, about the same as the previous year. These searches made up 9.9% of all global hand blender brand searches, placing Smeg fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about hand blender brands, Smeg did not appear in any of the answers.

Search and AI answers in September 2026

Smeg is the fifth most searched of 9 competitors and not listed in any AI answer.

  1. BraunShare of searches 22.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. CuisinartShare of searches 18.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. VitamixShare of searches 17.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. KitchenAidShare of searches 13.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. SmegShare of searches 9.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top hand blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Smeg did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. KitchenAid2nd
  3. Breville3rd
  4. Cuisinart4th
  5. Vitamix5th
  6. Smeg–
  7. Bosch–
  8. Kenwood–
  9. Dualit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Braun4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KitchenAid4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Breville3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cuisinart2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vitamix1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smeg0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kenwood0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dualit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hand blender brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hand blender brands compete with Smeg?

Smeg against hand blender brands worldwide, by month

Share of searches by month for Braun, Cuisinart, Vitamix, KitchenAid, Smeg, Bosch, Kenwood, Breville. The figures are in the table below the chart.

View monthly share of searches table
MonthBraunCuisinartVitamixKitchenAidSmegBoschKenwoodBrevilleDualit
Oct 202522.7%25.3%12.1%14.5%8.4%6.1%5.4%4.3%1.2%
Nov 202521.4%22.9%15.2%14.5%10.6%5.3%4.6%4.4%0.99%
Dec 202520.5%20.5%22.8%15.3%8.9%4.3%3.2%3.7%0.74%
Jan 202618.7%14.3%32.6%14.6%6.9%4.9%3.6%3.5%0.83%
Feb 202619.3%23%19.3%15.2%8.9%5.3%4.6%3.8%0.73%
Mar 202623.2%17.8%18.3%16.2%8.4%6.1%5.7%3.5%0.82%
Apr 202622.4%14.6%22.4%16.4%8.4%6%5.7%3.5%0.58%
May 202619.3%13.3%27.7%16.6%7%6.1%4.9%4.4%0.59%
Jun 202621.1%13.2%30.3%11.4%7.7%5.6%5.2%4.8%0.55%
Jul 202620.5%14.1%29.3%10.7%7.6%6.4%5.1%5.7%0.63%
Aug 202621%16.8%19.3%17.4%9.1%6.3%4.9%4.6%0.61%
Sep 202622.8%18.2%17.7%13.4%9.9%7%5.4%5%0.69%

  1. 1.Braun

    22.8%

    Held 1st. 16.5K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Cuisinart

    18.2%

    Moved from 4th to 2nd. 13.2K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Vitamix

    17.7%

    Moved from 2nd to 3rd. 12.8K estimated branded searches, -15.6% vs prior month. Share -1.6 points.

  4. 4.KitchenAid

    13.4%

    Moved from 3rd to 4th. 9.7K estimated branded searches, -29.2% vs prior month. Share -4 points.

  5. 5.Smeg

    9.9%

    Held 5th. 7.2K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Bosch

    7%

    Held 6th. 5K estimated branded searches, +1.4% vs prior month. Share +0.6 points.

  7. 7.Kenwood

    5.4%

    Held 7th. 3.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Breville

    5%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  9. 9.Dualit

    0.69%

    Held 9th. 500 estimated branded searches, +4.2% vs prior month. Share +0.1 points.

Smeg, Cuisinart and 4 other brands sell other things too, so only their searches that name this product count here, like “smeg hand mixer”.

Compare popularity between Smeg and its closest rivals

Every comparison with Smeg

37 comparisons

How has branded search demand for Smeg changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg worldwide held steady, from 1.6M to 1.5M.
  • Across the 12 months ending September 2026, Smeg’s share of searches among hand blender brands worldwide increased from 8.4% to 9.9%.
  • Across the 12 months ending September 2026, Smeg’s share of searches among hand blender brands worldwide peaked at 10.6% in November 2025 and was lowest at 6.9% in January 2026.

How did search popularity change for hand blender brands worldwide in September 2026?

6 changes

  1. In September 2026, Cuisinart overtook Vitamix and KitchenAid to rank 2nd among hand blender brands worldwide, with 18.2% of the searches.

  2. In September 2026, Braun gained share of searches among hand blender brands worldwide, from 21% to 22.8%.

  3. In September 2026, Smeg gained share of searches among hand blender brands worldwide, from 9.1% to 9.9%.

  4. In September 2026, Bosch gained share of searches among hand blender brands worldwide, from 6.3% to 7%.

  5. In September 2026, KitchenAid lost share of searches among hand blender brands worldwide, from 17.4% to 13.4%.

  6. In September 2026, Vitamix lost share of searches among hand blender brands worldwide, from 19.3% to 17.7%.

How are Smeg’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smeg
  • smeg coffee machine
  • smeg coffee maker
  • smeg drip coffee maker
  • smeg electric kettle
  • smeg freestanding cooker
  • smeg freestanding oven
  • smeg fridge
  • smeg hand blender
  • smeg hand mixer
  • smeg immersion blender
  • smeg kettle
  • smeg mixer
  • smeg oven
  • smeg oven cooktop
  • smeg pasta maker
  • smeg refrigerator
  • smeg stand mixer
  • smeg stick blender
  • smeg stove
  • smeg toaster
  • smeg washing machine

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Smeg compete?

Smeg is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands2nd of 1326.6%Show ranking
Fridge brands5th of 147.4%Show ranking
Washing machine brands14th of 140.23%Show ranking
Coffee maker brands3rd of 108.3%Show ranking
Electric kettle brands1st of 861.9%Show ranking
Stand mixer brands5th of 812.9%Show ranking
Oven brands3rd of 1111.7%Show ranking
Toaster brands1st of 758.9%Show ranking
Pasta maker brands1st of 868.3%Show ranking
Hand blender brands5th of 99.9%Shown above
Hand mixer brands2nd of 616.4%Show ranking
Freestanding oven brands2nd of 87.7%Show ranking
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