Cuisinart vs Smeg:Which is more popular?
In September 2026, Cuisinart had more branded searches than Smeg among hand blender brands worldwide. Cuisinart had about 13,200 branded searches, while Smeg had 7,190. Cuisinart made up 18.2% of all hand blender brand searches we track, and Smeg accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about hand blender brands, Cuisinart appeared in two of the four answers and Smeg in none.
Who do people search for more?
Cuisinart, about 84% more searches than Smeg
Who does AI mention more?
Cuisinart, mentioned in 2 of 4 answers, Smeg in 0
Who does AI recommend more?
Cuisinart, the only one of the two named
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Top hand blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Cuisinart was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Smeg did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Braun4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
KitchenAid4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Breville3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Cuisinart2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vitamix1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Smeg0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kenwood0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dualit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hand blender brands
4 answers
Asked ChatGPT
“Which hand blender brand should I buy?”
Asked ChatGPT
“What are the best hand blender brands?”
Asked ChatGPT
“What's the best hand blender brand for everyday cooking?”
Searched Google, AI Overview
“best hand blender”
Searched Google, AI Overview
“immersion blender”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cuisinart or Smeg more popular in search?
This chart shows how often people search Google for Cuisinart and Smeg by name. Each line represents a brand's share of searches for all nine hand blender brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Cuisinart, Smeg. The figures are in the table below the chart.
View monthly share of searches table
| Month | Braun | Cuisinart | Vitamix | KitchenAid | Smeg | Bosch | Kenwood | Breville | Dualit |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.7% | 25.3% | 12.1% | 14.5% | 8.4% | 6.1% | 5.4% | 4.3% | 1.2% |
| Nov 2025 | 21.4% | 22.9% | 15.2% | 14.5% | 10.6% | 5.3% | 4.6% | 4.4% | 0.99% |
| Dec 2025 | 20.5% | 20.5% | 22.8% | 15.3% | 8.9% | 4.3% | 3.2% | 3.7% | 0.74% |
| Jan 2026 | 18.7% | 14.3% | 32.6% | 14.6% | 6.9% | 4.9% | 3.6% | 3.5% | 0.83% |
| Feb 2026 | 19.3% | 23% | 19.3% | 15.2% | 8.9% | 5.3% | 4.6% | 3.8% | 0.73% |
| Mar 2026 | 23.2% | 17.8% | 18.3% | 16.2% | 8.4% | 6.1% | 5.7% | 3.5% | 0.82% |
| Apr 2026 | 22.4% | 14.6% | 22.4% | 16.4% | 8.4% | 6% | 5.7% | 3.5% | 0.58% |
| May 2026 | 19.3% | 13.3% | 27.7% | 16.6% | 7% | 6.1% | 4.9% | 4.4% | 0.59% |
| Jun 2026 | 21.1% | 13.2% | 30.3% | 11.4% | 7.7% | 5.6% | 5.2% | 4.8% | 0.55% |
| Jul 2026 | 20.5% | 14.1% | 29.3% | 10.7% | 7.6% | 6.4% | 5.1% | 5.7% | 0.63% |
| Aug 2026 | 21% | 16.8% | 19.3% | 17.4% | 9.1% | 6.3% | 4.9% | 4.6% | 0.61% |
| Sep 2026 | 22.8% | 18.2% | 17.7% | 13.4% | 9.9% | 7% | 5.4% | 5% | 0.69% |
Cuisinart and Smeg sell other things too, so only their searches that name this product count here, like “cuisinart hand blender”.
How has the Cuisinart and Smeg comparison changed over the last 12 months?
3 findings
- Cuisinart was ahead of Smeg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cuisinart’s share of searches among hand blender brands worldwide moved from 25.3% to 18.2%, and its estimated monthly branded searches moved from 21.4K to 13.2K.
- Across the 12 months ending September 2026, Smeg’s share of searches among hand blender brands worldwide moved from 8.4% to 9.9%, and its estimated monthly branded searches moved from 7.1K to 7.2K.
How did search popularity change for hand blender brands worldwide in September 2026?
2 changes
In September 2026, Cuisinart overtook Vitamix and KitchenAid to rank 2nd among hand blender brands worldwide, with 18.2% of the searches.
In September 2026, Smeg gained share of searches among hand blender brands worldwide, from 9.1% to 9.9%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Cuisinart’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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