Bosch vs Smeg:Which is more popular?
In September 2026, Smeg had more branded searches than Bosch among hand blender brands worldwide. Smeg had about 7,190 branded searches, while Bosch had 5,050. Smeg made up 9.9% of all hand blender brand searches we track, and Bosch accounted for 7%. When we asked ChatGPT and Google AI Overviews about hand blender brands, neither Bosch nor Smeg appeared in any of the four answers.
Who do people search for more?
Smeg, about 42% more searches than Bosch
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top hand blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Bosch nor Smeg showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Braun4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
KitchenAid4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Breville3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cuisinart2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vitamix1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Smeg0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kenwood0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dualit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hand blender brands
4 answers
Asked ChatGPT
“Which hand blender brand should I buy?”
Asked ChatGPT
“What are the best hand blender brands?”
Asked ChatGPT
“What's the best hand blender brand for everyday cooking?”
Searched Google, AI Overview
“best hand blender”
Searched Google, AI Overview
“immersion blender”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bosch or Smeg more popular in search?
This chart shows how often people search Google for Bosch and Smeg by name. Each line represents a brand's share of searches for all nine hand blender brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Smeg, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Braun | Cuisinart | Vitamix | KitchenAid | Smeg | Bosch | Kenwood | Breville | Dualit |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.7% | 25.3% | 12.1% | 14.5% | 8.4% | 6.1% | 5.4% | 4.3% | 1.2% |
| Nov 2025 | 21.4% | 22.9% | 15.2% | 14.5% | 10.6% | 5.3% | 4.6% | 4.4% | 0.99% |
| Dec 2025 | 20.5% | 20.5% | 22.8% | 15.3% | 8.9% | 4.3% | 3.2% | 3.7% | 0.74% |
| Jan 2026 | 18.7% | 14.3% | 32.6% | 14.6% | 6.9% | 4.9% | 3.6% | 3.5% | 0.83% |
| Feb 2026 | 19.3% | 23% | 19.3% | 15.2% | 8.9% | 5.3% | 4.6% | 3.8% | 0.73% |
| Mar 2026 | 23.2% | 17.8% | 18.3% | 16.2% | 8.4% | 6.1% | 5.7% | 3.5% | 0.82% |
| Apr 2026 | 22.4% | 14.6% | 22.4% | 16.4% | 8.4% | 6% | 5.7% | 3.5% | 0.58% |
| May 2026 | 19.3% | 13.3% | 27.7% | 16.6% | 7% | 6.1% | 4.9% | 4.4% | 0.59% |
| Jun 2026 | 21.1% | 13.2% | 30.3% | 11.4% | 7.7% | 5.6% | 5.2% | 4.8% | 0.55% |
| Jul 2026 | 20.5% | 14.1% | 29.3% | 10.7% | 7.6% | 6.4% | 5.1% | 5.7% | 0.63% |
| Aug 2026 | 21% | 16.8% | 19.3% | 17.4% | 9.1% | 6.3% | 4.9% | 4.6% | 0.61% |
| Sep 2026 | 22.8% | 18.2% | 17.7% | 13.4% | 9.9% | 7% | 5.4% | 5% | 0.69% |
Smeg sells other things too, so only its searches that name this product count here, like “smeg hand mixer”.
How has the Bosch and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among hand blender brands worldwide moved from 6.1% to 7%, and its estimated monthly branded searches moved from 5.2K to 5K.
- Across the 12 months ending September 2026, Smeg’s share of searches among hand blender brands worldwide moved from 8.4% to 9.9%, and its estimated monthly branded searches moved from 7.1K to 7.2K.
How did search popularity change for hand blender brands worldwide in September 2026?
2 changes
In September 2026, Smeg gained share of searches among hand blender brands worldwide, from 9.1% to 9.9%.
In September 2026, Bosch gained share of searches among hand blender brands worldwide, from 6.3% to 7%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bosch’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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