KitchenAid vs Smeg:Which is more popular?
In September 2026, KitchenAid had more branded searches than Smeg among hand blender brands worldwide. KitchenAid had about 9,700 branded searches, while Smeg had 7,190. KitchenAid made up 13.4% of all hand blender brand searches we track, and Smeg accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about hand blender brands, KitchenAid appeared in all four answers and Smeg in none.
Who do people search for more?
KitchenAid, about 35% more searches than Smeg
Who does AI mention more?
KitchenAid, mentioned in every answer we collected
Who does AI recommend more?
KitchenAid, the only one of the two named
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Top hand blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, KitchenAid appeared in all four answers. Smeg did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Braun4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- KitchenAid4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Breville3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cuisinart2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vitamix1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Smeg0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kenwood0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dualit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hand blender brands
4 answers
Asked ChatGPT
“Which hand blender brand should I buy?”
Asked ChatGPT
“What are the best hand blender brands?”
Asked ChatGPT
“What's the best hand blender brand for everyday cooking?”
Searched Google, AI Overview
“best hand blender”
Searched Google, AI Overview
“immersion blender”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is KitchenAid or Smeg more popular in search?
This chart shows how often people search Google for KitchenAid and Smeg by name. Each line represents a brand's share of searches for all nine hand blender brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KitchenAid, Smeg. The figures are in the table below the chart.
View monthly share of searches table
| Month | Braun | Cuisinart | Vitamix | KitchenAid | Smeg | Bosch | Kenwood | Breville | Dualit |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.7% | 25.3% | 12.1% | 14.5% | 8.4% | 6.1% | 5.4% | 4.3% | 1.2% |
| Nov 2025 | 21.4% | 22.9% | 15.2% | 14.5% | 10.6% | 5.3% | 4.6% | 4.4% | 0.99% |
| Dec 2025 | 20.5% | 20.5% | 22.8% | 15.3% | 8.9% | 4.3% | 3.2% | 3.7% | 0.74% |
| Jan 2026 | 18.7% | 14.3% | 32.6% | 14.6% | 6.9% | 4.9% | 3.6% | 3.5% | 0.83% |
| Feb 2026 | 19.3% | 23% | 19.3% | 15.2% | 8.9% | 5.3% | 4.6% | 3.8% | 0.73% |
| Mar 2026 | 23.2% | 17.8% | 18.3% | 16.2% | 8.4% | 6.1% | 5.7% | 3.5% | 0.82% |
| Apr 2026 | 22.4% | 14.6% | 22.4% | 16.4% | 8.4% | 6% | 5.7% | 3.5% | 0.58% |
| May 2026 | 19.3% | 13.3% | 27.7% | 16.6% | 7% | 6.1% | 4.9% | 4.4% | 0.59% |
| Jun 2026 | 21.1% | 13.2% | 30.3% | 11.4% | 7.7% | 5.6% | 5.2% | 4.8% | 0.55% |
| Jul 2026 | 20.5% | 14.1% | 29.3% | 10.7% | 7.6% | 6.4% | 5.1% | 5.7% | 0.63% |
| Aug 2026 | 21% | 16.8% | 19.3% | 17.4% | 9.1% | 6.3% | 4.9% | 4.6% | 0.61% |
| Sep 2026 | 22.8% | 18.2% | 17.7% | 13.4% | 9.9% | 7% | 5.4% | 5% | 0.69% |
KitchenAid and Smeg sell other things too, so only their searches that name this product count here, like “kitchenaid hand blender”.
How has the KitchenAid and Smeg comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Smeg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among hand blender brands worldwide moved from 14.5% to 13.4%, and its estimated monthly branded searches moved from 12.3K to 9.7K.
- Across the 12 months ending September 2026, Smeg’s share of searches among hand blender brands worldwide moved from 8.4% to 9.9%, and its estimated monthly branded searches moved from 7.1K to 7.2K.
How did search popularity change for hand blender brands worldwide in September 2026?
3 changes
In September 2026, Cuisinart overtook Vitamix and KitchenAid to rank 2nd among hand blender brands worldwide, with 18.2% of the searches.
In September 2026, Smeg gained share of searches among hand blender brands worldwide, from 9.1% to 9.9%.
In September 2026, KitchenAid lost share of searches among hand blender brands worldwide, from 17.4% to 13.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using KitchenAid’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
2 branded search terms
- kitchenaid hand blender
- kitchenaid stick blender
Smeg
3 branded search terms
- smeg hand blender
- smeg hand mixer
- smeg immersion blender
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