How popular isSmeg in search?
In August 2026, there were an estimated 673K branded searches for Smeg worldwide which is down 18.2% over the last 11 months. Smeg holds 26.7% estimated Share of Search among oven brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Electrolux59.6%Smeg26.7%
Bosch8.2%
Westinghouse4.4%
Fisher & Paykel1.1%
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Which oven brands compete with Smeg?
Share of Search by month for Electrolux, Smeg, Bosch, Westinghouse. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Bosch | Westinghouse | Fisher & Paykel |
|---|---|---|---|---|---|
| Oct 2025 | 55.6% | 30.5% | 7.7% | 5% | 1.2% |
| Nov 2025 | 62.6% | 27.9% | 4.8% | 3.8% | 0.93% |
| Dec 2025 | 53.4% | 35.6% | 6.1% | 3.9% | 0.97% |
| Jan 2026 | 53.3% | 35.5% | 6.1% | 3.9% | 1.2% |
| Feb 2026 | 52.6% | 35.5% | 6.1% | 4.7% | 1.2% |
| Mar 2026 | 56.9% | 31.2% | 6.5% | 4.2% | 1.3% |
| Apr 2026 | 60.5% | 27.1% | 6.9% | 4.4% | 1.1% |
| May 2026 | 60.5% | 27.1% | 6.9% | 4.4% | 1.1% |
| Jun 2026 | 63.6% | 23.3% | 7.2% | 4.7% | 1.2% |
| Jul 2026 | 55.4% | 30.6% | 7.7% | 5% | 1.2% |
| Aug 2026 | 59.6% | 26.7% | 8.2% | 4.4% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.6% | 1.5M | +23% | +4.2 points | |
| 2, held 2nd | 26.7% | 673K | 0% | -3.8 points | |
| 3, held 3rd | 8.2% | 206K | +21.2% | +0.5 points | |
| 4, held 4th | 4.4% | 110K | 0% | -0.6 points | |
| 5, held 5th | 1.1% | 27.3K | 0% | -0.2 points |
59.6%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.2 points.
2.
26.7%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -3.8 points.
3.
Bosch8.2%
Held 3rd. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.
4.4%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.6 points.
1.1%
Held 5th. 27.3K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Smeg and its closest rivals
How has branded search demand for Smeg changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Smeg worldwide fell from 823K to 673K.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven brands worldwide decreased from 30.5% to 26.7%.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven brands worldwide peaked at 35.6% in December 2025 and was lowest at 23.3% in June 2026.
How did search popularity change for oven brands worldwide in August 2026?
5 changes
In August 2026, Electrolux gained estimated Share of Search among oven brands worldwide, from 55.4% to 59.6%.
In August 2026, Smeg lost estimated Share of Search among oven brands worldwide, from 30.6% to 26.7%.
In August 2026, Westinghouse lost estimated Share of Search among oven brands worldwide, from 5% to 4.4%.
Bosch’s estimated Share of Search among oven brands worldwide has gained ground for 3 months in a row, from 6.9% to 8.2% in August 2026.
Estimated monthly branded searches for Fisher & Paykel worldwide fell 18% over 11 measured months, from 33.3K to 27.3K in August 2026.
Where does Smeg compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Electric kettle brands | 4th of 5 | 19% | Show ranking |
| Toaster brands | 3rd of 5 | 24.7% | Show ranking |
| Oven brands | 2nd of 5 | 26.7% | Shown above |
How is Smeg measured?
Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- smeg
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Is Smeg your brand?
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