Brandwave

How popular isSmeg in search?

In August 2026, there were an estimated 673K branded searches for Smeg worldwide which is down 18.2% over the last 11 months. Smeg holds 27% estimated Share of Search among oven brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Electrolux60.3%
  2. Smeg27%
  3. Bosch8.3%
  4. Westinghouse4.4%
  5. Fisher & Paykel<0.01%
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Which oven brands compete with Smeg?

Smeg against oven brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Bosch, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegBoschWestinghouseFisher & Paykel
Oct 202556.3%30.9%7.8%5.1%<0.01%
Nov 202563.2%28.2%4.8%3.8%<0.01%
Dec 202553.9%36%6.2%4%<0.01%
Jan 202653.9%35.9%6.2%4%<0.01%
Feb 202653.2%35.9%6.1%4.8%<0.01%
Mar 202657.6%31.6%6.6%4.2%<0.01%
Apr 202661.1%27.4%7%4.5%<0.01%
May 202661.1%27.4%7%4.5%<0.01%
Jun 202664.4%23.6%7.3%4.7%<0.01%
Jul 202656.1%31%7.8%5.1%<0.01%
Aug 202660.3%27%8.3%4.4%<0.01%
Sep 2026—————

  1. 1.Electrolux

    60.3%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.1 points.

  2. 2.Smeg

    27%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -3.9 points.

  3. 3.Bosch

    8.3%

    Held 3rd. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.

  4. 4.Westinghouse

    4.4%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Fisher & Paykel

    <0.01%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Smeg and its closest rivals

How has branded search demand for Smeg changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Smeg worldwide fell from 823K to 673K.
  • Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven brands worldwide decreased from 30.9% to 27%.
  • Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven brands worldwide peaked at 36% in December 2025 and was lowest at 23.6% in June 2026.

How did search popularity change for oven brands worldwide in August 2026?

  1. In August 2026, Electrolux gained estimated Share of Search among oven brands worldwide, from 56.1% to 60.3%.

  2. In August 2026, Smeg lost estimated Share of Search among oven brands worldwide, from 31% to 27%.

  3. In August 2026, Westinghouse lost estimated Share of Search among oven brands worldwide, from 5.1% to 4.4%.

  4. Bosch’s estimated Share of Search among oven brands worldwide has gained ground for 3 months in a row, from 7% to 8.3% in August 2026.

Where does Smeg compete?

Smeg is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Electric kettle brands4th of 519%Show ranking
Toaster brands3rd of 524.7%Show ranking
Oven brands2nd of 527%Shown above

How is Smeg measured?

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • smeg

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How the Brand Demand Index is measured

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