Ankarsrum vs Breville:Which is more popular by branded search?
In August 2026, Breville had more branded searches than Ankarsrum among sous vide brands worldwide. Breville was estimated to have 845K branded searches compared to Ankarsrum’s 49.5K, and held a 57% Share of Search versus Ankarsrum’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ankarsrum or Breville?
Compare the sous vide brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Breville, Ankarsrum. The figures are in the table below the chart.
View monthly share of search table
| Month | Breville | Instant | Ankarsrum | Inkbird | Anova Culinary |
|---|---|---|---|---|---|
| Oct 2025 | 55.9% | 38.6% | 4.1% | 1.2% | 0.13% |
| Nov 2025 | 58% | 36% | 4.7% | 1.2% | 0.12% |
| Dec 2025 | 62.4% | 32% | 4.2% | 1.3% | 0.13% |
| Jan 2026 | 57.7% | 37.7% | 3.3% | 1.2% | 0.13% |
| Feb 2026 | 58.8% | 35.8% | 3.8% | 1.4% | 0.12% |
| Mar 2026 | 54.6% | 40.1% | 3.5% | 1.6% | 0.11% |
| Apr 2026 | 57.9% | 34.8% | 5.6% | 1.7% | 0.1% |
| May 2026 | 58.9% | 35.4% | 3.8% | 1.7% | 0.12% |
| Jun 2026 | 59.6% | 35.5% | 3.1% | 1.7% | 0.1% |
| Jul 2026 | 61.7% | 33.6% | 2.9% | 1.6% | 0.09% |
| Aug 2026 | 57% | 38% | 3.3% | 1.5% | 0.09% |
| Sep 2026 | — | — | — | — | — |
How has the Ankarsrum and Breville comparison changed over the last 12 months?
3 findings
- Breville was ahead of Ankarsrum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ankarsrum’s estimated Share of Search among sous vide brands worldwide moved from 4.1% to 3.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among sous vide brands worldwide moved from 55.9% to 57%, and its estimated monthly branded searches moved from 820K to 845K.
How did search popularity change for sous vide brands worldwide in August 2026?
2 changes
In August 2026, Breville lost estimated Share of Search among sous vide brands worldwide, from 61.7% to 57%.
Estimated monthly branded searches for Ankarsrum worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ankarsrum’s and Breville’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.