Brandwave

How popular isBosch in search?

In August 2026, there were an estimated 206K branded searches for Bosch worldwide which held steady over the last 11 months. Bosch holds 40.5% estimated Share of Search among car battery brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bosch40.5%
  2. Exide39.4%
  3. Optima6.5%
  4. Varta6.5%
  5. Odyssey Battery5.8%
  6. GS Yuasa1.3%
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Which car battery brands compete with Bosch?

Bosch against car battery brands worldwide, by month

Share of Search by month for Bosch, Exide, Optima, Varta, Odyssey Battery. The figures are in the table below the chart.

View monthly share of search table
MonthBoschExideOptimaVartaOdyssey BatteryGS Yuasa
Oct 202540.1%38.8%7.8%5.2%5.7%2.3%
Nov 202538.9%37.5%9.2%6.2%6.7%1.5%
Dec 202539%37.6%9.2%6.2%6.7%1.2%
Jan 202638.4%36.9%9.1%6.1%8.1%1.5%
Feb 202637.8%36.2%8.9%6%9.7%1.4%
Mar 202638.3%37%9.1%6.1%8.1%1.5%
Apr 202636.5%42.9%7.1%5.8%6.3%1.4%
May 202636.6%43%7.1%5.8%6.3%1.2%
Jun 202633.3%48.1%6.5%5.3%5.8%1.1%
Jul 202632.9%47.5%6.4%6.4%5.7%1%
Aug 202640.5%39.4%6.5%6.5%5.8%1.3%
Sep 2026——————
  1. 1.Bosch

    40.5%

    Moved from 2nd to 1st. 206K estimated branded searches, +21.2% vs prior month. Share +7.6 points.

  2. 2.Exide

    39.4%

    Moved from 1st to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -8.1 points.

  3. 3.Optima

    6.5%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Varta

    6.5%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. Held 5th. 29.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.GS Yuasa

    1.3%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

Compare search popularity between Bosch and its closest rivals

How has branded search demand for Bosch changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bosch worldwide held steady, from 207K to 206K.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among car battery brands worldwide peaked at 40.5% in August 2026 and was lowest at 32.9% in July 2026.

How did search popularity change for car battery brands worldwide in August 2026?

  1. In August 2026, Bosch overtook Exide to take the highest estimated Share of Search among car battery brands worldwide, at 40.5%.

  2. In August 2026, Exide lost estimated Share of Search among car battery brands worldwide, from 47.5% to 39.4%.

  3. Estimated monthly branded searches for Varta worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

  4. Estimated monthly branded searches for GS Yuasa worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Optima worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

Where does Bosch compete?

Bosch is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cordless drill brands5th of 55.1%Show ranking
Power tool brands5th of 55.1%Show ranking
Circular saw brands4th of 55.5%Show ranking
Hedge trimmer brands5th of 55.8%Show ranking
Range hoods4th of 66.2%Show ranking
Laundry appliance brands5th of 57.6%Show ranking
Garden shredders4th of 68.1%Show ranking
Oven brands3rd of 58.3%Show ranking
Sander brands4th of 58.4%Show ranking
Stand mixer brands4th of 59.1%Show ranking
Bench grinders4th of 69.1%Show ranking
Power planers4th of 69.1%Show ranking
Spirit level brands2nd of 510%Show ranking
Irons3rd of 610.3%Show ranking
Table saws3rd of 611.8%Show ranking
Mitre saws3rd of 612%Show ranking
Pressure washer accessories3rd of 612.3%Show ranking
Pressure washers3rd of 612.3%Show ranking
Pressure washer brands3rd of 512.4%Show ranking
Dishwasher brands3rd of 516.1%Show ranking
Refrigerator brands3rd of 516.5%Show ranking
Windshield wiper brands1st of 633.7%Show ranking
Car battery brands1st of 640.5%Shown above
Hot water brands1st of 548%Show ranking
Heat pump water heating brands1st of 555.9%Show ranking

How is Bosch measured?

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • bosch washer
  • bosch washing machine
  • bosch-home com

Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Bosch your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.