Brandwave

Bosch vs Testo:Which is searched more?

In August 2026, Bosch had more branded searches than Testo among thermal camera brands worldwide. Bosch was estimated to have 206K branded searches compared to Testo’s 135K, and held a 31.3% Share of Search versus Testo’s 20.5%. These are worldwide searches for English-language branded terms.

Share of Search among thermal camera brands worldwide in August 2026Which is more popular in search, Bosch or Testo?
Bosch31.3%206K searches
vs
Testo20.5%135K searches

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Which is more popular in search, Bosch or Testo?

Compare the thermal camera brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and Testo among thermal camera brands worldwide, by month

Share of Search by month for Bosch, Testo. The figures are in the table below the chart.

View monthly share of search table
MonthBoschTesto
Oct 202522.1%14.4%
Nov 202524.6%19.4%
Dec 202517.1%13.5%
Jan 202624.5%19.2%
Feb 202621.5%20.6%
Mar 202623.1%18.3%
Apr 202625.9%20.4%
May 202625.9%20.5%
Jun 202627.8%22%
Jul 202627.8%22%
Aug 202631.3%20.5%
Sep 2026——

How has the Bosch and Testo comparison changed over the last 12 months?

  • Bosch was ahead of Testo in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among thermal camera brands worldwide moved from 22.1% to 31.3%, and its estimated monthly branded searches moved from 207K to 206K.
  • Across the 11 months ending August 2026, Testo’s estimated Share of Search among thermal camera brands worldwide moved from 14.4% to 20.5%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for thermal camera brands worldwide in August 2026?

  1. In August 2026, Bosch overtook Fluke to take the highest estimated Share of Search among thermal camera brands worldwide, at 31.3%.

  2. In August 2026, Testo lost estimated Share of Search among thermal camera brands worldwide, from 22% to 20.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Testo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

3 branded search terms

  • bosch washer
  • bosch washing machine
  • bosch-home com

Testo

1 branded search term

  • testo

How the Brand Demand Index is measured

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