Brandwave

How popular isFLIR in search?

In August 2026, there were an estimated 49.5K branded searches for FLIR worldwide which is down 18.2% over the last 11 months. FLIR holds 7.6% estimated Share of Search among thermal camera brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bosch31.5%
  2. Fluke30.7%
  3. Testo20.6%
  4. HIKMICRO9.2%
  5. FLIR7.6%
  6. Seek Thermal0.44%
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Which thermal camera brands compete with FLIR?

FLIR against thermal camera brands worldwide, by month

Share of Search by month for Bosch, Fluke, Testo, HIKMICRO, FLIR. The figures are in the table below the chart.

View monthly share of search table
MonthBoschFlukeTestoHIKMICROFLIRSeek Thermal
Oct 202522.3%48.4%14.5%8%6.5%0.39%
Nov 202524.8%35.6%19.6%10.7%8.8%0.52%
Dec 202517.2%55.3%13.6%7.4%6.1%0.44%
Jan 202624.8%35.5%19.5%10.7%8.7%0.95%
Feb 202621.7%37.9%20.8%9.3%9.3%1%
Mar 202623.3%41%18.4%8.2%8.2%0.74%
Apr 202626.1%37.5%20.6%7.6%7.6%0.67%
May 202626.1%37.6%20.7%7.6%7.6%0.44%
Jun 202628%33.1%22.2%8.1%8.1%0.48%
Jul 202628%33%22.2%8.1%8.1%0.59%
Aug 202631.5%30.7%20.6%9.2%7.6%0.44%
Sep 2026——————

  1. 1.Bosch

    31.5%

    Moved from 2nd to 1st. 206K estimated branded searches, +21.2% vs prior month. Share +3.5 points.

  2. 2.Fluke

    30.7%

    Moved from 1st to 2nd. 201K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.Testo

    20.6%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.HIKMICRO

    9.2%

    Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  5. 5.FLIR

    7.6%

    Moved from 4th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Seek Thermal

    0.44%

    Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

Compare search popularity between FLIR and its closest rivals

How has branded search demand for FLIR changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for FLIR worldwide fell from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, FLIR’s estimated Share of Search among thermal camera brands worldwide increased from 6.5% to 7.6%.
  • Across the 11 months ending August 2026, FLIR’s estimated Share of Search among thermal camera brands worldwide peaked at 9.3% in February 2026 and was lowest at 6.1% in December 2025.

How did search popularity change for thermal camera brands worldwide in August 2026?

  1. In August 2026, Bosch overtook Fluke to take the highest estimated Share of Search among thermal camera brands worldwide, at 31.5%.

  2. In August 2026, HIKMICRO overtook FLIR to rank 4th among thermal camera brands worldwide, at 9.2%.

  3. In August 2026, Fluke lost estimated Share of Search among thermal camera brands worldwide, from 33% to 30.7%.

  4. In August 2026, Testo lost estimated Share of Search among thermal camera brands worldwide, from 22.2% to 20.6%.

  5. In August 2026, FLIR lost estimated Share of Search among thermal camera brands worldwide, from 8.1% to 7.6%.

  6. Estimated monthly branded searches for Seek Thermal worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

Where does FLIR compete?

FLIR is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Inspection camera brands4th of 60.8%Show ranking
Thermal camera brands5th of 67.6%Shown above

How is FLIR measured?

Brandwave collects information about searches that people make online using FLIR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • flir

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How the Brand Demand Index is measured

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