Brandwave

How popular isFLIR in search?

In August 2026, there were an estimated 49.5K branded searches for FLIR worldwide which is down 18.2% over the last 11 months. FLIR holds 0.8% estimated Share of Search among inspection camera brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SEEK66.1%
  2. Milwaukee29.6%
  3. Bosch3.3%
  4. FLIR0.8%
  5. Depstech0.07%
  6. Teslong0.06%
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Which inspection camera brands compete with FLIR?

FLIR against inspection camera brands worldwide, by month

Share of Search by month for SEEK, Milwaukee, Bosch, FLIR. The figures are in the table below the chart.

View monthly share of search table
MonthSEEKMilwaukeeBoschFLIRDepstechTeslong
Oct 202557.1%38.2%3.5%1%0.08%0.08%
Nov 202557.4%38.4%2.9%1%0.09%0.08%
Dec 202552.5%42.9%3.3%1.2%0.08%0.08%
Jan 202661.8%33.8%3.2%1.1%0.08%0.08%
Feb 202662.2%34%2.6%1.1%0.08%0.07%
Mar 202661.8%33.8%3.2%1.1%0.08%0.08%
Apr 202661.9%33.8%3.2%0.92%0.08%0.07%
May 202661.9%33.8%3.2%0.92%0.08%0.07%
Jun 202662%33.8%3.1%0.92%0.07%0.07%
Jul 202662%33.8%3.1%0.92%0.07%0.07%
Aug 202666.1%29.6%3.3%0.8%0.07%0.06%
Sep 2026——————
  1. 1.SEEK

    66.1%

    Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +4.2 points.

  2. 2.Milwaukee

    29.6%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -4.3 points.

  3. 3.Bosch

    3.3%

    Held 3rd. 206K estimated branded searches, +21.2% vs prior month. Share +0.2 points.

  4. 4.FLIR

    0.8%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Depstech

    0.07%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Teslong

    0.06%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between FLIR and its closest rivals

How has branded search demand for FLIR changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for FLIR worldwide fell from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, FLIR’s estimated Share of Search among inspection camera brands worldwide held steady, from 1% to 0.8%.

How did search popularity change for inspection camera brands worldwide in August 2026?

  1. In August 2026, SEEK gained estimated Share of Search among inspection camera brands worldwide, from 62% to 66.1%.

  2. In August 2026, Milwaukee lost estimated Share of Search among inspection camera brands worldwide, from 33.8% to 29.6%.

  3. Estimated monthly branded searches for FLIR worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

  4. Estimated monthly branded searches for Teslong worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

Where does FLIR compete?

FLIR is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Inspection camera brands4th of 60.8%Shown above
Thermal camera brands5th of 67.5%Show ranking

How is FLIR measured?

Brandwave collects information about searches that people make online using FLIR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • flir

Do you work for FLIR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is FLIR your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.