Brandwave

How popular isFLIR in search?

In September 2026, there were an estimated 40.5K branded searches for FLIR worldwide which is down 33.1% over the last 12 months. FLIR holds 4.6% estimated Share of Search among infrared thermometer brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bosch76.1%
  2. Klein Tools18.5%
  3. FLIR4.6%
  4. Etekcity0.82%
FLIR website (opens in a new tab)

Follow FLIR and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which infrared thermometer brands compete with FLIR?

FLIR against infrared thermometer brands worldwide, by month

Share of Search by month for Bosch, Klein Tools, FLIR. The figures are in the table below the chart.

View monthly share of search table
MonthBoschKlein ToolsFLIREtekcity
Oct 202579.3%13.6%6.1%1.1%
Nov 202578.7%13.9%6.2%1.2%
Dec 202577.3%15.6%5.7%1.4%
Jan 202679.3%13.1%5.9%1.7%
Feb 202676.9%15.1%6.8%1.2%
Mar 202678.4%14.2%6.4%0.97%
Apr 202679.1%14.5%5.3%1.1%
May 202678.8%14.7%5.4%1%
Jun 202678.8%14.8%5.4%0.9%
Jul 202678.9%14.8%5.4%0.84%
Aug 202677.5%16.7%5%0.76%
Sep 202676.1%18.5%4.6%0.82%

  1. 1.Bosch

    76.1%

    Held 1st. 677K estimated branded searches, -11.3% vs prior month. Share -1.4 points.

  2. 2.Klein Tools

    18.5%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.FLIR

    4.6%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  4. 4.Etekcity

    0.82%

    Held 4th. 7.3K estimated branded searches, -3.2% vs prior month. Share +0.1 points.

Compare search popularity between FLIR and its closest rivals

Every comparison with FLIR

How has branded search demand for FLIR changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for FLIR worldwide fell from 60.5K to 40.5K.
  • Across the 12 months ending September 2026, FLIR’s estimated Share of Search among infrared thermometer brands worldwide decreased from 6.1% to 4.6%.
  • Across the 12 months ending September 2026, FLIR’s estimated Share of Search among infrared thermometer brands worldwide peaked at 6.8% in February 2026 and was lowest at 4.6% in September 2026.

How did search popularity change for infrared thermometer brands worldwide in September 2026?

  1. In September 2026, Klein Tools gained estimated Share of Search among infrared thermometer brands worldwide, from 16.7% to 18.5%.

  2. In September 2026, Bosch lost estimated Share of Search among infrared thermometer brands worldwide, from 77.5% to 76.1%.

  3. Estimated monthly branded searches for FLIR worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

  4. Estimated monthly branded searches for Etekcity worldwide fell 32% over 12 measured months, from 10.7K to 7.3K in September 2026.

Where does FLIR compete?

FLIR is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Thermal camera brands5th of 63.9%Show ranking
Clamp meter brands4th of 54.3%Show ranking
Infrared thermometer brands3rd of 44.6%Shown above
Inspection camera brands2nd of 55.5%Show ranking

How is FLIR measured?

Brandwave collects information about searches that people make online using FLIR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • flir

Do you work for FLIR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is FLIR your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free