Brandwave

How popular isFluke in search?

In August 2026, there were an estimated 201K branded searches for Fluke worldwide which is down 55.3% over the last 11 months. Fluke holds 30.7% estimated Share of Search among thermal camera brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bosch31.5%
  2. Fluke30.7%
  3. Testo20.6%
  4. HIKMICRO9.2%
  5. FLIR7.6%
  6. Seek Thermal0.44%
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Which thermal camera brands compete with Fluke?

Fluke against thermal camera brands worldwide, by month

Share of Search by month for Bosch, Fluke, Testo, HIKMICRO, FLIR. The figures are in the table below the chart.

View monthly share of search table
MonthBoschFlukeTestoHIKMICROFLIRSeek Thermal
Oct 202522.3%48.4%14.5%8%6.5%0.39%
Nov 202524.8%35.6%19.6%10.7%8.8%0.52%
Dec 202517.2%55.3%13.6%7.4%6.1%0.44%
Jan 202624.8%35.5%19.5%10.7%8.7%0.95%
Feb 202621.7%37.9%20.8%9.3%9.3%1%
Mar 202623.3%41%18.4%8.2%8.2%0.74%
Apr 202626.1%37.5%20.6%7.6%7.6%0.67%
May 202626.1%37.6%20.7%7.6%7.6%0.44%
Jun 202628%33.1%22.2%8.1%8.1%0.48%
Jul 202628%33%22.2%8.1%8.1%0.59%
Aug 202631.5%30.7%20.6%9.2%7.6%0.44%
Sep 2026——————

  1. 1.Bosch

    31.5%

    Moved from 2nd to 1st. 206K estimated branded searches, +21.2% vs prior month. Share +3.5 points.

  2. 2.Fluke

    30.7%

    Moved from 1st to 2nd. 201K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.Testo

    20.6%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.HIKMICRO

    9.2%

    Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  5. 5.FLIR

    7.6%

    Moved from 4th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Seek Thermal

    0.44%

    Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

Compare search popularity between Fluke and its closest rivals

How has branded search demand for Fluke changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fluke worldwide fell from 450K to 201K.
  • Across the 11 months ending August 2026, Fluke’s estimated Share of Search among thermal camera brands worldwide decreased from 48.4% to 30.7%.
  • Across the 11 months ending August 2026, Fluke’s estimated Share of Search among thermal camera brands worldwide peaked at 55.3% in December 2025 and was lowest at 30.7% in August 2026.
  • Across the 11 months ending August 2026, Fluke fell from 1st to 2nd among thermal camera brands worldwide.

How did search popularity change for thermal camera brands worldwide in August 2026?

  1. In August 2026, Bosch overtook Fluke to take the highest estimated Share of Search among thermal camera brands worldwide, at 31.5%.

  2. In August 2026, HIKMICRO overtook FLIR to rank 4th among thermal camera brands worldwide, at 9.2%.

  3. In August 2026, Fluke lost estimated Share of Search among thermal camera brands worldwide, from 33% to 30.7%.

  4. In August 2026, Testo lost estimated Share of Search among thermal camera brands worldwide, from 22.2% to 20.6%.

  5. In August 2026, FLIR lost estimated Share of Search among thermal camera brands worldwide, from 8.1% to 7.6%.

  6. Estimated monthly branded searches for Seek Thermal worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

Where does Fluke compete?

Fluke is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Multimeter brands3rd of 67%Show ranking
Thermal camera brands2nd of 630.7%Shown above

How is Fluke measured?

Brandwave collects information about searches that people make online using Fluke’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fluke

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How the Brand Demand Index is measured

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