Brandwave

Fluke vs Seek Thermal:Which is more popular by branded search?

In August 2026, Fluke had more branded searches than Seek Thermal among thermal camera brands worldwide. Fluke was estimated to have 201K branded searches compared to Seek Thermal’s 2.9K, and held a 30.7% Share of Search versus Seek Thermal’s 0.44%. These are worldwide searches for English-language branded terms.

Share of Search among thermal camera brands worldwide in August 2026Which is more popular in search, Fluke or Seek Thermal?
Fluke30.7%201K searches
vs
Seek Thermal0.44%2.9K searches

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Which is more popular in search, Fluke or Seek Thermal?

Compare the thermal camera brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fluke and Seek Thermal among thermal camera brands worldwide, by month

Share of Search by month for Fluke, Seek Thermal. The figures are in the table below the chart.

View monthly share of search table
MonthBoschFlukeTestoHIKMICROFLIRSeek Thermal
Oct 202522.3%48.4%14.5%8%6.5%0.39%
Nov 202524.8%35.6%19.6%10.7%8.8%0.52%
Dec 202517.2%55.3%13.6%7.4%6.1%0.44%
Jan 202624.8%35.5%19.5%10.7%8.7%0.95%
Feb 202621.7%37.9%20.8%9.3%9.3%1%
Mar 202623.3%41%18.4%8.2%8.2%0.74%
Apr 202626.1%37.5%20.6%7.6%7.6%0.67%
May 202626.1%37.6%20.7%7.6%7.6%0.44%
Jun 202628%33.1%22.2%8.1%8.1%0.48%
Jul 202628%33%22.2%8.1%8.1%0.59%
Aug 202631.5%30.7%20.6%9.2%7.6%0.44%
Sep 2026——————

How has the Fluke and Seek Thermal comparison changed over the last 12 months?

  • Fluke was ahead of Seek Thermal in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Fluke’s estimated Share of Search among thermal camera brands worldwide moved from 48.4% to 30.7%, and its estimated monthly branded searches moved from 450K to 201K.
  • Across the 11 months ending August 2026, Seek Thermal’s estimated Share of Search among thermal camera brands worldwide moved from 0.39% to 0.44%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for thermal camera brands worldwide in August 2026?

  1. In August 2026, Bosch overtook Fluke to take the highest estimated Share of Search among thermal camera brands worldwide, at 31.5%.

  2. In August 2026, Fluke lost estimated Share of Search among thermal camera brands worldwide, from 33% to 30.7%.

  3. Estimated monthly branded searches for Seek Thermal worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Fluke’s and Seek Thermal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fluke

1 branded search term

  • fluke

Seek Thermal

1 branded search term

  • seek thermal camera

How the Brand Demand Index is measured

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