Brandwave

FLIR vs Testo:Which is searched more?

In August 2026, Testo had more branded searches than FLIR among thermal camera brands worldwide. Testo was estimated to have 135K branded searches compared to FLIR’s 49.5K, and held a 20.5% Share of Search versus FLIR’s 7.5%. These are worldwide searches for English-language branded terms.

Share of Search among thermal camera brands worldwide in August 2026Which is more popular in search, FLIR or Testo?
FLIR7.5%49.5K searches
vs
Testo20.5%135K searches

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Which is more popular in search, FLIR or Testo?

Compare the thermal camera brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

FLIR and Testo among thermal camera brands worldwide, by month

Share of Search by month for Testo, FLIR. The figures are in the table below the chart.

View monthly share of search table
MonthTestoFLIR
Oct 202514.4%6.5%
Nov 202519.4%8.7%
Dec 202513.5%6%
Jan 202619.2%8.6%
Feb 202620.6%9.2%
Mar 202618.3%8.2%
Apr 202620.4%7.5%
May 202620.5%7.5%
Jun 202622%8.1%
Jul 202622%8.1%
Aug 202620.5%7.5%
Sep 2026——

How has the FLIR and Testo comparison changed over the last 12 months?

  • Testo was ahead of FLIR in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, FLIR’s estimated Share of Search among thermal camera brands worldwide moved from 6.5% to 7.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, Testo’s estimated Share of Search among thermal camera brands worldwide moved from 14.4% to 20.5%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for thermal camera brands worldwide in August 2026?

  1. In August 2026, HIKMICRO overtook FLIR to rank 4th among thermal camera brands worldwide, at 9.2%.

  2. In August 2026, Testo lost estimated Share of Search among thermal camera brands worldwide, from 22% to 20.5%.

  3. In August 2026, FLIR lost estimated Share of Search among thermal camera brands worldwide, from 8.1% to 7.5%.

How each brand is measured

Brandwave collects information about searches that people make online using FLIR’s and Testo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FLIR

1 branded search term

  • flir

Testo

1 branded search term

  • testo

How the Brand Demand Index is measured

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