How popular isTesto in search?
In August 2026, there were an estimated 135K branded searches for Testo worldwide which held steady over the last 11 months. Testo holds 20.6% estimated Share of Search among thermal camera brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bosch31.5%
Fluke30.7%
Testo20.6%- HIKMICRO9.2%
- FLIR7.6%
- Seek Thermal0.44%
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Which thermal camera brands compete with Testo?
Share of Search by month for Bosch, Fluke, Testo, HIKMICRO, FLIR. The figures are in the table below the chart.
View monthly share of search table
| Month | Bosch | Fluke | Testo | HIKMICRO | FLIR | Seek Thermal |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 48.4% | 14.5% | 8% | 6.5% | 0.39% |
| Nov 2025 | 24.8% | 35.6% | 19.6% | 10.7% | 8.8% | 0.52% |
| Dec 2025 | 17.2% | 55.3% | 13.6% | 7.4% | 6.1% | 0.44% |
| Jan 2026 | 24.8% | 35.5% | 19.5% | 10.7% | 8.7% | 0.95% |
| Feb 2026 | 21.7% | 37.9% | 20.8% | 9.3% | 9.3% | 1% |
| Mar 2026 | 23.3% | 41% | 18.4% | 8.2% | 8.2% | 0.74% |
| Apr 2026 | 26.1% | 37.5% | 20.6% | 7.6% | 7.6% | 0.67% |
| May 2026 | 26.1% | 37.6% | 20.7% | 7.6% | 7.6% | 0.44% |
| Jun 2026 | 28% | 33.1% | 22.2% | 8.1% | 8.1% | 0.48% |
| Jul 2026 | 28% | 33% | 22.2% | 8.1% | 8.1% | 0.59% |
| Aug 2026 | 31.5% | 30.7% | 20.6% | 9.2% | 7.6% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 31.5% | 206K | +21.2% | +3.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.7% | 201K | 0% | -2.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20.6% | 135K | 0% | -1.6 points | |
| 4, moved from 5th to 4th | 9.2% | 60.5K | +22.2% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.6% | 49.5K | 0% | -0.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.44% | 2.9K | -19.4% | -0.1 points |
1.
Bosch31.5%
Moved from 2nd to 1st. 206K estimated branded searches, +21.2% vs prior month. Share +3.5 points.
2.
Fluke30.7%
Moved from 1st to 2nd. 201K estimated branded searches, 0% vs prior month. Share -2.3 points.
3.
Testo20.6%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.
4.HIKMICRO
9.2%
Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.1 points.
5.FLIR
7.6%
Moved from 4th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
0.44%
Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.
Compare search popularity between Testo and its closest rivals
How has branded search demand for Testo changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Testo worldwide held steady at 135K.
- Across the 11 months ending August 2026, Testo’s estimated Share of Search among thermal camera brands worldwide increased from 14.5% to 20.6%.
- Across the 11 months ending August 2026, Testo’s estimated Share of Search among thermal camera brands worldwide peaked at 22.2% in June 2026 and was lowest at 13.6% in December 2025.
How did search popularity change for thermal camera brands worldwide in August 2026?
6 changes

In August 2026, Bosch overtook Fluke to take the highest estimated Share of Search among thermal camera brands worldwide, at 31.5%.
In August 2026, HIKMICRO overtook FLIR to rank 4th among thermal camera brands worldwide, at 9.2%.

In August 2026, Fluke lost estimated Share of Search among thermal camera brands worldwide, from 33% to 30.7%.

In August 2026, Testo lost estimated Share of Search among thermal camera brands worldwide, from 22.2% to 20.6%.
In August 2026, FLIR lost estimated Share of Search among thermal camera brands worldwide, from 8.1% to 7.6%.
Estimated monthly branded searches for Seek Thermal worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
How is Testo measured?
Brandwave collects information about searches that people make online using Testo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- testo
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Is Testo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.