FLIR vs TOPDON:Which is more popular?
In September 2026, TOPDON had more branded searches than FLIR among thermal camera brands worldwide. TOPDON had about 60,500 branded searches, while FLIR had 40,500. TOPDON made up 18.4% of all thermal camera brand searches we track, and FLIR accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about thermal camera brands, FLIR appeared in all five answers and TOPDON in four. FLIR was mentioned before TOPDON in every answer.
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Top thermal camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FLIR appeared in all five answers. TOPDON was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. FLIR was listed before TOPDON in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
FLIR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HIKMICRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TOPDON4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fluke3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seek Thermal2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Testo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about thermal camera brands
5 answers
Asked ChatGPT
“Which thermal camera brand should I buy?”
Asked ChatGPT
“What are the best thermal camera brands?”
Asked ChatGPT
“What's the best thermal camera brand for home inspections?”
Searched Google, AI Overview
“best thermal camera”
Searched Google, AI Overview
“thermal imaging camera”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is FLIR or TOPDON more popular in search?
This chart shows how often people search Google for FLIR and TOPDON by name. Each line represents a brand's share of searches for all seven thermal camera brands we track, month by month, from English-language searches worldwide.
Share of searches by month for TOPDON, FLIR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Testo | HIKMICRO | TOPDON | FLIR | Seek Thermal | Fluke | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 21% | 17.2% | 17.2% | 2.9% | 1.9% | 1.5% |
| Nov 2025 | 38.5% | 21.1% | 17.2% | 17.2% | 2.9% | 1.5% | 1.5% |
| Dec 2025 | 37.9% | 20.8% | 17% | 17% | 3.1% | 2.8% | 1.5% |
| Jan 2026 | 36.6% | 20% | 20% | 16.4% | 4% | 1.5% | 1.5% |
| Feb 2026 | 39.3% | 17.6% | 17.6% | 17.6% | 3.8% | 2.4% | 1.5% |
| Mar 2026 | 39.4% | 17.7% | 17.7% | 17.7% | 3.2% | 2.9% | 1.5% |
| Apr 2026 | 42.3% | 15.5% | 18.9% | 15.5% | 3.1% | 3.1% | 1.6% |
| May 2026 | 42.9% | 15.7% | 19.2% | 15.7% | 2.3% | 2.6% | 1.6% |
| Jun 2026 | 44.2% | 16.2% | 16.2% | 16.2% | 2.4% | 3.2% | 1.5% |
| Jul 2026 | 44.6% | 16.4% | 16.4% | 16.4% | 2.6% | 2.2% | 1.5% |
| Aug 2026 | 41.5% | 18.6% | 18.6% | 15.2% | 2.2% | 2.5% | 1.3% |
| Sep 2026 | 41% | 22.5% | 18.4% | 12.3% | 2.4% | 2% | 1.4% |
How has the FLIR and TOPDON comparison changed over the last 12 months?
3 findings
- TOPDON was ahead of FLIR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FLIR’s share of searches among thermal camera brands worldwide moved from 17.2% to 12.3%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, TOPDON’s share of searches among thermal camera brands worldwide moved from 17.2% to 18.4%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for thermal camera brands worldwide in September 2026?
1 change
In September 2026, FLIR lost share of searches among thermal camera brands worldwide, from 15.2% to 12.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FLIR’s and TOPDON’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among thermal camera brands
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