Bosch vs TP-Link:Which is more popular?
In September 2026, TP-Link had more branded searches than Bosch among routers brands worldwide. TP-Link had about 1.5 million branded searches, while Bosch had 15,700. TP-Link made up 29.1% of all routers brand searches we track, and Bosch accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about routers brands, TP-Link appeared in all five answers and Bosch in none.
Who do people search for more?
TP-Link, about 96 searches for every 1 for Bosch
Who does AI mention more?
TP-Link, mentioned in every answer we collected
Who does AI recommend more?
TP-Link, the only one of the two named
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Top routers brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link appeared in all five answers. Bosch did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ASUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
eero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about routers brands
5 answers
Asked ChatGPT
“Which router brand should I buy?”
Asked ChatGPT
“What are the best router brands?”
Asked ChatGPT
“What's the best router brand for home wifi?”
Searched Google, AI Overview
“best wifi router”
Searched Google, AI Overview
“wireless router for home”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bosch or TP-Link more popular in search?
This chart shows how often people search Google for Bosch and TP-Link by name. Each line represents a brand's share of searches for all eight routers brands we track, month by month, from English-language searches worldwide.
Share of searches by month for TP-Link, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | ASUS | TP-Link | Makita | DeWalt | eero | Bosch | Triton | Draper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 31.1% | 23.8% | 11.4% | 2.3% | 0.33% | 0.03% | <0.01% |
| Nov 2025 | 30.1% | 30.1% | 23.6% | 13.6% | 2.2% | 0.37% | 0.03% | <0.01% |
| Dec 2025 | 31.4% | 31.4% | 20.3% | 14.1% | 2.3% | 0.33% | 0.03% | <0.01% |
| Jan 2026 | 33.4% | 33.4% | 18% | 12.3% | 2.5% | 0.35% | 0.03% | <0.01% |
| Feb 2026 | 35.9% | 29.4% | 18.9% | 13.2% | 2.2% | 0.38% | 0.03% | <0.01% |
| Mar 2026 | 34.4% | 28.2% | 21.8% | 12.7% | 2.5% | 0.36% | 0.03% | <0.01% |
| Apr 2026 | 31.2% | 31.2% | 20.4% | 14% | 2.8% | 0.4% | 0.06% | <0.01% |
| May 2026 | 31.1% | 31.1% | 20.6% | 14% | 2.8% | 0.34% | 0.03% | <0.01% |
| Jun 2026 | 35.5% | 29.1% | 19.3% | 13.1% | 2.6% | 0.3% | 0.03% | <0.01% |
| Jul 2026 | 33% | 33% | 17.9% | 12.1% | 3.6% | 0.35% | 0.03% | <0.01% |
| Aug 2026 | 35.5% | 29.1% | 19.3% | 13.1% | 2.6% | 0.3% | 0.03% | <0.01% |
| Sep 2026 | 35.5% | 29.1% | 19.5% | 13% | 2.6% | 0.3% | 0.03% | <0.01% |
How has the Bosch and TP-Link comparison changed over the last 12 months?
3 findings
- TP-Link was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among routers brands worldwide moved from 0.33% to 0.3%, and its estimated monthly branded searches moved from 19.2K to 15.7K.
- Across the 12 months ending September 2026, TP-Link’s share of searches among routers brands worldwide moved from 31.1% to 29.1%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for routers brands worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bosch’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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