ASUS vs TP-Link:Which is more popular?
In September 2026, ASUS had more branded searches than TP-Link among routers brands worldwide. ASUS had about 1.8 million branded searches, while TP-Link had 1.5 million. ASUS made up 35.5% of all routers brand searches we track, and TP-Link accounted for 29.1%. When we asked ChatGPT and Google AI Overviews about routers brands, both ASUS and TP-Link appeared in all five answers. TP-Link was mentioned before ASUS in three out of five answers.
Who do people search for more?
ASUS, about 22% more searches than TP-Link
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
TP-Link, named ahead of ASUS in 3 of 5 answers
Follow ASUS vs TP-Link and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top routers brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both ASUS and TP-Link showed up in all five answers. TP-Link was listed before ASUS in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ASUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
eero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about routers brands
5 answers
Asked ChatGPT
“Which router brand should I buy?”
Asked ChatGPT
“What are the best router brands?”
Asked ChatGPT
“What's the best router brand for home wifi?”
Searched Google, AI Overview
“best wifi router”
Searched Google, AI Overview
“wireless router for home”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ASUS or TP-Link more popular in search?
This chart shows how often people search Google for ASUS and TP-Link by name. Each line represents a brand's share of searches for all eight routers brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ASUS, TP-Link. The figures are in the table below the chart.
View monthly share of searches table
| Month | ASUS | TP-Link | Makita | DeWalt | eero | Bosch | Triton | Draper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 31.1% | 23.8% | 11.4% | 2.3% | 0.33% | 0.03% | <0.01% |
| Nov 2025 | 30.1% | 30.1% | 23.6% | 13.6% | 2.2% | 0.37% | 0.03% | <0.01% |
| Dec 2025 | 31.4% | 31.4% | 20.3% | 14.1% | 2.3% | 0.33% | 0.03% | <0.01% |
| Jan 2026 | 33.4% | 33.4% | 18% | 12.3% | 2.5% | 0.35% | 0.03% | <0.01% |
| Feb 2026 | 35.9% | 29.4% | 18.9% | 13.2% | 2.2% | 0.38% | 0.03% | <0.01% |
| Mar 2026 | 34.4% | 28.2% | 21.8% | 12.7% | 2.5% | 0.36% | 0.03% | <0.01% |
| Apr 2026 | 31.2% | 31.2% | 20.4% | 14% | 2.8% | 0.4% | 0.06% | <0.01% |
| May 2026 | 31.1% | 31.1% | 20.6% | 14% | 2.8% | 0.34% | 0.03% | <0.01% |
| Jun 2026 | 35.5% | 29.1% | 19.3% | 13.1% | 2.6% | 0.3% | 0.03% | <0.01% |
| Jul 2026 | 33% | 33% | 17.9% | 12.1% | 3.6% | 0.35% | 0.03% | <0.01% |
| Aug 2026 | 35.5% | 29.1% | 19.3% | 13.1% | 2.6% | 0.3% | 0.03% | <0.01% |
| Sep 2026 | 35.5% | 29.1% | 19.5% | 13% | 2.6% | 0.3% | 0.03% | <0.01% |
How has the ASUS and TP-Link comparison changed over the last 12 months?
3 findings
- ASUS was ahead of TP-Link in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s share of searches among routers brands worldwide moved from 31.1% to 35.5%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, TP-Link’s share of searches among routers brands worldwide moved from 31.1% to 29.1%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for routers brands worldwide in September 2026?
1 change
Estimated monthly branded searches for TP-Link worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASUS’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among routers brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.