Bosch vs HIKMICRO:Which is more popular by branded search?
In August 2026, Bosch had more branded searches than HIKMICRO among thermal camera brands worldwide. Bosch was estimated to have 206K branded searches compared to HIKMICRO’s 60.5K, and held a 31.5% Share of Search versus HIKMICRO’s 9.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bosch or HIKMICRO?
Compare the thermal camera brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bosch, HIKMICRO. The figures are in the table below the chart.
View monthly share of search table
| Month | Bosch | Fluke | Testo | HIKMICRO | FLIR | Seek Thermal |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 48.4% | 14.5% | 8% | 6.5% | 0.39% |
| Nov 2025 | 24.8% | 35.6% | 19.6% | 10.7% | 8.8% | 0.52% |
| Dec 2025 | 17.2% | 55.3% | 13.6% | 7.4% | 6.1% | 0.44% |
| Jan 2026 | 24.8% | 35.5% | 19.5% | 10.7% | 8.7% | 0.95% |
| Feb 2026 | 21.7% | 37.9% | 20.8% | 9.3% | 9.3% | 1% |
| Mar 2026 | 23.3% | 41% | 18.4% | 8.2% | 8.2% | 0.74% |
| Apr 2026 | 26.1% | 37.5% | 20.6% | 7.6% | 7.6% | 0.67% |
| May 2026 | 26.1% | 37.6% | 20.7% | 7.6% | 7.6% | 0.44% |
| Jun 2026 | 28% | 33.1% | 22.2% | 8.1% | 8.1% | 0.48% |
| Jul 2026 | 28% | 33% | 22.2% | 8.1% | 8.1% | 0.59% |
| Aug 2026 | 31.5% | 30.7% | 20.6% | 9.2% | 7.6% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bosch and HIKMICRO comparison changed over the last 12 months?
3 findings
- Bosch was ahead of HIKMICRO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among thermal camera brands worldwide moved from 22.3% to 31.5%, and its estimated monthly branded searches moved from 207K to 206K.
- Across the 11 months ending August 2026, HIKMICRO’s estimated Share of Search among thermal camera brands worldwide moved from 8% to 9.2%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for thermal camera brands worldwide in August 2026?
2 changes
In August 2026, Bosch overtook Fluke to take the highest estimated Share of Search among thermal camera brands worldwide, at 31.5%.
In August 2026, HIKMICRO overtook FLIR to rank 4th among thermal camera brands worldwide, at 9.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Bosch’s and HIKMICRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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