Bosch vs Fisch:Which is more popular?
In September 2026, Fisch had more branded searches than Bosch among forstner bit brands worldwide. Fisch had about 480 branded searches, while Bosch had 110. Fisch made up 0.02% of all forstner bit brand searches we track, and Bosch accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about forstner bit brands, Fisch appeared in four of the five answers and Bosch in none.
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Top forstner bit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fisch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Diablo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about forstner bit brands
5 answers
Asked ChatGPT
“Which forstner bit brand should I buy?”
Asked ChatGPT
“What are the best forstner bit brands?”
Asked ChatGPT
“What's the best forstner bit brand for clean wood holes?”
Searched Google, AI Overview
“drill bit set”
Searched Google, AI Overview
“woodworking drill bit”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bosch or Fisch more popular in search?
This chart shows how often people search Google for Bosch and Fisch by name. Each line represents a brand's share of searches for all six forstner bit brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fisch, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Diablo | Freud | WEN | Fisch | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.2% | 14.3% | 14.3% | 0.14% | 0.02% | <0.01% |
| Nov 2025 | 71.2% | 14.3% | 14.3% | 0.17% | 0.02% | <0.01% |
| Dec 2025 | 68.1% | 20.5% | 11.2% | 0.16% | 0.02% | <0.01% |
| Jan 2026 | 64.5% | 19.4% | 15.9% | 0.19% | 0.02% | <0.01% |
| Feb 2026 | 66.5% | 20% | 13.4% | 0.13% | 0.02% | <0.01% |
| Mar 2026 | 66.9% | 16.5% | 16.5% | 0.13% | 0.02% | <0.01% |
| Apr 2026 | 64.6% | 19.4% | 15.9% | 0.13% | 0.02% | <0.01% |
| May 2026 | 61.9% | 22.8% | 15.2% | 0.12% | 0.02% | <0.01% |
| Jun 2026 | 69% | 17% | 13.9% | 0.11% | 0.02% | <0.01% |
| Jul 2026 | 70.8% | 17.4% | 11.6% | 0.11% | 0.02% | <0.01% |
| Aug 2026 | 70.8% | 17.4% | 11.6% | 0.11% | 0.02% | <0.01% |
| Sep 2026 | 63.7% | 23.4% | 12.8% | 0.1% | 0.02% | <0.01% |
How has the Bosch and Fisch comparison changed over the last 12 months?
3 findings
- Fisch was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among forstner bit brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 170 to 110.
- Across the 12 months ending September 2026, Fisch’s share of searches among forstner bit brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 720 to 480.
How did search popularity change for forstner bit brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Fisch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among forstner bit brands
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