Brandwave

How popular isFisch?

In September 2026, people searched for Fisch by name about 480 times worldwide, a 33.3% decrease from the previous year. These searches made up 0.02% of all global forstner bit brand searches, placing Fisch fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about forstner bit brands, Fisch appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Fisch is the fifth most searched of 6 competitors and the most recommended in AI answers.

  1. MilwaukeeShare of searches 63.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DiabloShare of searches 23.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. FreudShare of searches 12.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. WENShare of searches 0.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. FischShare of searches 0.02%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top forstner bit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fisch is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisch1st
  2. Freud2nd
  3. Diablo3rd
  4. WEN4th
  5. Milwaukee–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diablo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forstner bit brands

5 answers

  • Asked ChatGPT

    “Which forstner bit brand should I buy?”

    1. 1Freud
    2. 2Diablo
    3. 3Fisch
    4. 4WEN

  • Asked ChatGPT

    “What are the best forstner bit brands?”

    1. 1Fisch
    2. 2Freud
    3. 3Diablo
    4. 4WEN

  • Asked ChatGPT

    “What's the best forstner bit brand for clean wood holes?”

    1. 1Fisch
    2. 2Freud
    3. 3Diablo

  • Searched Google, AI Overview

    “drill bit set”

    1. Searched Google, AI Overview

      “woodworking drill bit”

      1. 1Fisch

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which forstner bit brands compete with Fisch?

    Fisch against forstner bit brands worldwide, by month

    Share of searches by month for Milwaukee, Diablo, Freud, Fisch. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMilwaukeeDiabloFreudWENFischBosch
    Oct 202571.2%14.3%14.3%0.14%0.02%<0.01%
    Nov 202571.2%14.3%14.3%0.17%0.02%<0.01%
    Dec 202568.1%20.5%11.2%0.16%0.02%<0.01%
    Jan 202664.5%19.4%15.9%0.19%0.02%<0.01%
    Feb 202666.5%20%13.4%0.13%0.02%<0.01%
    Mar 202666.9%16.5%16.5%0.13%0.02%<0.01%
    Apr 202664.6%19.4%15.9%0.13%0.02%<0.01%
    May 202661.9%22.8%15.2%0.12%0.02%<0.01%
    Jun 202669%17%13.9%0.11%0.02%<0.01%
    Jul 202670.8%17.4%11.6%0.11%0.02%<0.01%
    Aug 202670.8%17.4%11.6%0.11%0.02%<0.01%
    Sep 202663.7%23.4%12.8%0.1%0.02%<0.01%

    1. 1.Milwaukee

      63.7%

      Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -7.1 points.

    2. 2.Diablo

      23.4%

      Held 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +6 points.

    3. 3.Freud

      12.8%

      Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

    4. 4.WEN

      0.1%

      Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.Fisch

      0.02%

      Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

    6. 6.Bosch

      <0.01%

      Held 6th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Fisch and its closest rivals

    Every comparison with Fisch

    9 comparisons

    How has branded search demand for Fisch changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Fisch worldwide fell from 720 to 480.
    • Across the 12 months ending September 2026, Fisch’s share of searches among forstner bit brands worldwide held steady at 0.02%.

    How did search popularity change for forstner bit brands worldwide in September 2026?

    6 changes

    1. In September 2026, Diablo gained share of searches among forstner bit brands worldwide, from 17.4% to 23.4%.

    2. In September 2026, Freud gained share of searches among forstner bit brands worldwide, from 11.6% to 12.8%.

    3. In September 2026, Milwaukee lost share of searches among forstner bit brands worldwide, from 70.8% to 63.7%.

    4. Estimated monthly branded searches for Bosch worldwide fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

    5. Estimated monthly branded searches for WEN worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

    6. Estimated monthly branded searches for Fisch worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026.

    How are Fisch’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Fisch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • fisch tools

    Do you work for Fisch? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Fisch compete?

    Fisch is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Forstner bit brands5th of 60.02%Shown above
    Countersink bit brands5th of 60.02%Show ranking
    Creator with pink hair and a pink jacket

    Is Fisch your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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