Brandwave

How popular isWEN?

In September 2026, people searched for WEN by name about 4,490 times worldwide, a 28.6% decrease from the previous year. These searches made up 0.1% of all global forstner bit brand searches, placing WEN fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about forstner bit brands, WEN appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

WEN is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. MilwaukeeShare of searches 63.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DiabloShare of searches 23.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. FreudShare of searches 12.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. WENShare of searches 0.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. FischShare of searches 0.02%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+1 more

WEN website (opens in a new tab)

Follow WEN and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top forstner bit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WEN was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WEN is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisch1st
  2. Freud2nd
  3. Diablo3rd
  4. WEN4th
  5. Milwaukee–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diablo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forstner bit brands

5 answers

  • Asked ChatGPT

    “Which forstner bit brand should I buy?”

    1. 1Freud
    2. 2Diablo
    3. 3Fisch
    4. 4WEN

  • Asked ChatGPT

    “What are the best forstner bit brands?”

    1. 1Fisch
    2. 2Freud
    3. 3Diablo
    4. 4WEN

  • Asked ChatGPT

    “What's the best forstner bit brand for clean wood holes?”

    1. 1Fisch
    2. 2Freud
    3. 3Diablo

  • Searched Google, AI Overview

    “drill bit set”

    1. Searched Google, AI Overview

      “woodworking drill bit”

      1. 1Fisch

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which forstner bit brands compete with WEN?

    WEN against forstner bit brands worldwide, by month

    Share of searches by month for Milwaukee, Diablo, Freud, WEN. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMilwaukeeDiabloFreudWENFischBosch
    Oct 202571.2%14.3%14.3%0.14%0.02%<0.01%
    Nov 202571.2%14.3%14.3%0.17%0.02%<0.01%
    Dec 202568.1%20.5%11.2%0.16%0.02%<0.01%
    Jan 202664.5%19.4%15.9%0.19%0.02%<0.01%
    Feb 202666.5%20%13.4%0.13%0.02%<0.01%
    Mar 202666.9%16.5%16.5%0.13%0.02%<0.01%
    Apr 202664.6%19.4%15.9%0.13%0.02%<0.01%
    May 202661.9%22.8%15.2%0.12%0.02%<0.01%
    Jun 202669%17%13.9%0.11%0.02%<0.01%
    Jul 202670.8%17.4%11.6%0.11%0.02%<0.01%
    Aug 202670.8%17.4%11.6%0.11%0.02%<0.01%
    Sep 202663.7%23.4%12.8%0.1%0.02%<0.01%

    1. 1.Milwaukee

      63.7%

      Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -7.1 points.

    2. 2.Diablo

      23.4%

      Held 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +6 points.

    3. 3.Freud

      12.8%

      Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

    4. 4.WEN

      0.1%

      Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.Fisch

      0.02%

      Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

    6. 6.Bosch

      <0.01%

      Held 6th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between WEN and its closest rivals

    Every comparison with WEN

    29 comparisons

    How has branded search demand for WEN changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for WEN worldwide fell from 6.3K to 4.5K.
    • Across the 12 months ending September 2026, WEN’s share of searches among forstner bit brands worldwide held steady, from 0.14% to 0.1%.

    How did search popularity change for forstner bit brands worldwide in September 2026?

    6 changes

    1. In September 2026, Diablo gained share of searches among forstner bit brands worldwide, from 17.4% to 23.4%.

    2. In September 2026, Freud gained share of searches among forstner bit brands worldwide, from 11.6% to 12.8%.

    3. In September 2026, Milwaukee lost share of searches among forstner bit brands worldwide, from 70.8% to 63.7%.

    4. Estimated monthly branded searches for Bosch worldwide fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

    5. Estimated monthly branded searches for WEN worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

    6. Estimated monthly branded searches for Fisch worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026.

    How are WEN’s branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using WEN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • wen drywall sander
    • wen jointer
    • wen tools

    Do you work for WEN? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does WEN compete?

    WEN is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Drywall sander brands6th of 60.1%Show ranking
    Forstner bit brands4th of 60.1%Shown above
    Grinder stand brands6th of 70.28%Show ranking
    Workbench brands10th of 110.66%Show ranking
    Spindle sander brands4th of 53.5%Show ranking
    Benchtop jointer brands3rd of 67.7%Show ranking
    Creator with pink hair and a pink jacket

    Is WEN your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free