Brandwave

How popular isWEN?

In September 2026, people searched for WEN by name about 4,490 times worldwide, a 28.6% decrease from the previous year. These searches made up 7.7% of all global benchtop jointer brand searches, placing WEN third out of six brands. When we asked both ChatGPT and Google AI Overviews about benchtop jointer brands, WEN appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

WEN is the third most searched of 6 competitors and the most recommended in AI answers.

  1. GrizzlyShare of searches 73.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. JetShare of searches 12%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. WENShare of searches 7.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. CutechShare of searches 5.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. RikonShare of searches 1.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top benchtop jointer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WEN was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. WEN is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WEN1st
  2. Cutech2nd
  3. Wahuda Tools3rd
  4. Rikon4th
  5. Grizzly5th
  6. Jet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wahuda Tools5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WEN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cutech4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grizzly3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rikon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about benchtop jointer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which benchtop jointer brands compete with WEN?

WEN against benchtop jointer brands worldwide, by month

Share of searches by month for Grizzly, Jet, WEN, Cutech. The figures are in the table below the chart.

View monthly share of searches table
MonthGrizzlyJetWENCutechRikonWahuda Tools
Oct 202566.4%16.3%10%4.7%2%0.62%
Nov 202564.5%15.8%11.9%5.1%1.9%0.84%
Dec 202570.6%11.5%10.9%4.5%1.7%0.7%
Jan 202668.8%13.8%10.7%4.4%1.7%0.68%
Feb 202670.3%14%8.9%4.3%1.9%0.59%
Mar 202673.6%12%7.8%4.2%1.8%0.56%
Apr 202674.4%12.1%7.5%4.3%1.3%0.46%
May 202675.9%10.1%7.8%4.6%1.1%0.41%
Jun 202674%12.1%7.6%4.5%1.3%0.56%
Jul 202674%12.1%7.8%4.2%1.3%0.56%
Aug 202666.6%19.9%7%4.7%1.2%0.62%
Sep 202673.3%12%7.7%5.1%1.3%0.62%

  1. 1.Grizzly

    73.3%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +6.7 points.

  2. 2.Jet

    12%

    Held 2nd. 5.4K estimated branded searches, -45.5% vs prior month. Share -8 points.

  3. 3.WEN

    7.7%

    Held 3rd. 3.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Cutech

    5.1%

    Held 4th. 2.3K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Rikon

    1.3%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Wahuda Tools

    0.62%

    Held 6th. 280 estimated branded searches, -9.7% vs prior month. Share 0 points.

Compare popularity between WEN and its closest rivals

Every comparison with WEN

29 comparisons

How has branded search demand for WEN changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for WEN worldwide fell from 6.3K to 4.5K.
  • Across the 12 months ending September 2026, WEN’s share of searches among benchtop jointer brands worldwide decreased from 10% to 7.7%.
  • Across the 12 months ending September 2026, WEN’s share of searches among benchtop jointer brands worldwide peaked at 11.9% in November 2025 and was lowest at 7% in August 2026.

How did search popularity change for benchtop jointer brands worldwide in September 2026?

4 changes

  1. In September 2026, Grizzly gained share of searches among benchtop jointer brands worldwide, from 66.6% to 73.3%.

  2. In September 2026, WEN gained share of searches among benchtop jointer brands worldwide, from 7% to 7.7%.

  3. In September 2026, Jet lost share of searches among benchtop jointer brands worldwide, from 19.9% to 12%.

  4. Estimated monthly branded searches for Rikon worldwide fell 41% over 12 measured months, from 1K to 590 in September 2026.

How are WEN’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using WEN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wen drywall sander
  • wen jointer
  • wen tools

Do you work for WEN? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does WEN compete?

WEN is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Drywall sander brands6th of 60.1%Show ranking
Forstner bit brands4th of 60.1%Show ranking
Grinder stand brands6th of 70.28%Show ranking
Workbench brands10th of 110.66%Show ranking
Spindle sander brands4th of 53.5%Show ranking
Benchtop jointer brands3rd of 67.7%Shown above
Creator with pink hair and a pink jacket

Is WEN your brand?

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