Brandwave

Freud vs WEN:Which is more popular?

In September 2026, Freud had more branded searches than WEN among forstner bit brands worldwide. Freud had about 368,000 branded searches, while WEN had 2,900. Freud made up 12.8% of all forstner bit brand searches we track, and WEN accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about forstner bit brands, Freud appeared in three of the five answers and WEN in two. Freud was mentioned before WEN in every answer.

Among forstner bit brands worldwide in September 2026

Who do people search for more?

Freud, about 127 searches for every 1 for WEN

Freud 368K searchesWEN 2.9K searches

Who does AI mention more?

Freud, mentioned in 3 of 5 answers, WEN in 2

Freud in 3 of 5WEN in 2 of 5

Who does AI recommend more?

Freud, named ahead of WEN in every answer

Freud first in 3WEN never first

Follow Freud vs WEN and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top forstner bit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Freud was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. WEN was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Freud was listed before WEN in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisch1st
  2. Freud2nd
  3. Diablo3rd
  4. WEN4th
  5. Milwaukee–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diablo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forstner bit brands

5 answers

  • Asked ChatGPT

    “Which forstner bit brand should I buy?”

    1. 1Freud
    2. 2Diablo
    3. 3Fisch
    4. 4WEN

  • Asked ChatGPT

    “What are the best forstner bit brands?”

    1. 1Fisch
    2. 2Freud
    3. 3Diablo
    4. 4WEN

  • Asked ChatGPT

    “What's the best forstner bit brand for clean wood holes?”

    1. 1Fisch
    2. 2Freud
    3. 3Diablo

  • Searched Google, AI Overview

    “drill bit set”

    1. Searched Google, AI Overview

      “woodworking drill bit”

      1. 1Fisch

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Freud or WEN more popular in search?

    This chart shows how often people search Google for Freud and WEN by name. Each line represents a brand's share of searches for all six forstner bit brands we track, month by month, from English-language searches worldwide.

    Freud and WEN among forstner bit brands worldwide, by month

    Share of searches by month for Freud, WEN. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMilwaukeeDiabloFreudWENFischBosch
    Oct 202571.2%14.3%14.3%0.14%0.02%<0.01%
    Nov 202571.2%14.3%14.3%0.17%0.02%<0.01%
    Dec 202568.1%20.5%11.2%0.16%0.02%<0.01%
    Jan 202664.5%19.4%15.9%0.19%0.02%<0.01%
    Feb 202666.5%20%13.4%0.13%0.02%<0.01%
    Mar 202666.9%16.5%16.5%0.13%0.02%<0.01%
    Apr 202664.6%19.4%15.9%0.13%0.02%<0.01%
    May 202661.9%22.8%15.2%0.12%0.02%<0.01%
    Jun 202669%17%13.9%0.11%0.02%<0.01%
    Jul 202670.8%17.4%11.6%0.11%0.02%<0.01%
    Aug 202670.8%17.4%11.6%0.11%0.02%<0.01%
    Sep 202663.7%23.4%12.8%0.1%0.02%<0.01%

    How has the Freud and WEN comparison changed over the last 12 months?

    3 findings
    • Freud was ahead of WEN in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Freud’s share of searches among forstner bit brands worldwide moved from 14.3% to 12.8%, and its estimated monthly branded searches moved from 450K to 368K.
    • Across the 12 months ending September 2026, WEN’s share of searches among forstner bit brands worldwide moved from 0.14% to 0.1%, and its estimated monthly branded searches moved from 4.4K to 2.9K.

    How did search popularity change for forstner bit brands worldwide in September 2026?

    2 changes

    1. In September 2026, Freud gained share of searches among forstner bit brands worldwide, from 11.6% to 12.8%.

    2. Estimated monthly branded searches for WEN worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Freud’s and WEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Freud

    1 branded search term

    • freud

    WEN

    1 branded search term

    • wen tools

    How the Brand Demand Index is measured

    Other head-to-heads among forstner bit brands

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

    Start free