How popular isWEN in search?
In September 2026, people searched for WEN by name about 4,490 times worldwide, a 28.6% decrease from the previous year. These searches made up 0.1% of all global drywall sander brand searches, placing WEN sixth out of six brands. These are worldwide searches for English-language branded terms.
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Which drywall sander brands compete with WEN?
Share of searches by month for Milwaukee, Makita, DeWalt, Festool, WEN. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Festool | Mirka | WEN |
|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 30.1% | 14.4% | 6.5% | 0.87% | 0.12% |
| Nov 2025 | 46.3% | 29.6% | 17% | 6.2% | 0.84% | 0.14% |
| Dec 2025 | 49.4% | 26.1% | 18.1% | 5.4% | 0.73% | 0.2% |
| Jan 2026 | 48.4% | 26% | 17.8% | 6.5% | 1.1% | 0.19% |
| Feb 2026 | 48.7% | 25.6% | 17.9% | 6.5% | 1.1% | 0.15% |
| Mar 2026 | 45.6% | 28.9% | 16.8% | 7.5% | 1% | 0.29% |
| Apr 2026 | 48.4% | 26% | 17.8% | 6.5% | 1.1% | 0.21% |
| May 2026 | 48.4% | 26.3% | 17.8% | 6.5% | 0.87% | 0.24% |
| Jun 2026 | 48.4% | 26.3% | 17.8% | 6.5% | 0.88% | 0.17% |
| Jul 2026 | 53.3% | 23.7% | 16% | 5.9% | 0.96% | 0.19% |
| Aug 2026 | 49% | 26.6% | 18% | 5.4% | 0.89% | 0.16% |
| Sep 2026 | 48.3% | 26.5% | 17.8% | 6.5% | 0.87% | 0.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.3% | 1.8M | 0% | -0.7 points | |
| 2, held 2nd | 26.5% | 1M | +1.1% | -0.1 points | |
| 3, held 3rd | 17.8% | 673K | 0% | -0.3 points | |
| 4, held 4th | 6.5% | 246K | +22.4% | +1.1 points | |
| 5, held 5th | 0.87% | 33.1K | 0% | 0 points | |
| 6, held 6th | 0.1% | 3.9K | -32.8% | -0.1 points |
48.3%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.7 points.
2.
Makita26.5%
Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share -0.1 points.
3.
DeWalt17.8%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.Festool
6.5%
Held 4th. 246K estimated branded searches, +22.4% vs prior month. Share +1.1 points.
5.
Mirka0.87%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
WEN0.1%
Held 6th. 3.9K estimated branded searches, -32.8% vs prior month. Share -0.1 points.
Compare search popularity between WEN and its closest rivals
Every comparison with WEN
29 comparisons
- DeWalt vs WEN
- Festool vs WEN
- Makita vs WEN
- Milwaukee vs WEN
- Mirka vs WEN
- Black+Decker vs WEN
- Craftsman vs WEN
- Diablo vs WEN
- Freud vs WEN
- Gladiator vs WEN
- Grizzly vs WEN
- Husky vs WEN
- Jet vs WEN
- Keter vs WEN
- Kincrome vs WEN
- Kobalt vs WEN
- RIDGID vs WEN
- Sealey vs WEN
- Seville Classics vs WEN
- Sjöbergs vs WEN
- WEN vs WORX
- Cutech vs WEN
- Triton vs WEN
- Stanley vs WEN
- Rikon vs WEN
- Fisch vs WEN
- Wahuda Tools vs WEN
- Bosch vs WEN
- HTC vs WEN
How has branded search demand for WEN changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for WEN worldwide fell from 6.3K to 4.5K.
- Across the 12 months ending September 2026, WEN’s share of searches among drywall sander brands worldwide held steady, from 0.12% to 0.1%.
How did search popularity change for drywall sander brands worldwide in September 2026?
5 changes
In September 2026, Festool gained share of searches among drywall sander brands worldwide, from 5.4% to 6.5%.
In September 2026, Milwaukee lost share of searches among drywall sander brands worldwide, from 49% to 48.3%.
Estimated monthly branded searches for WEN worldwide fell 31.6% over 12 measured months, from 5.7K to 3.9K in September 2026.
Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.
Estimated monthly branded searches for Mirka worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are WEN’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using WEN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wen drywall sander
- wen jointer
- wen tools
Do you work for WEN? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does WEN compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Drywall sander brands | 6th of 6 | 0.1% | Shown above |
| Forstner bit brands | 4th of 6 | 0.1% | Show ranking |
| Grinder stand brands | 6th of 7 | 0.28% | Show ranking |
| Workbench brands | 10th of 11 | 0.66% | Show ranking |
| Spindle sander brands | 4th of 5 | 3.5% | Show ranking |
| Benchtop jointer brands | 3rd of 6 | 7.7% | Show ranking |
Is WEN your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.