Freud vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Freud among forstner bit brands worldwide. Milwaukee had about 1.8 million branded searches, while Freud had 368,000. Milwaukee made up 63.7% of all forstner bit brand searches we track, and Freud accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about forstner bit brands, Freud appeared in three of the five answers and Milwaukee in none.
Who do people search for more?
Milwaukee, about 5 searches for every 1 for Freud
Who does AI mention more?
Freud, mentioned in 3 of 5 answers, Milwaukee in 0
Who does AI recommend more?
Freud, the only one of the two named
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Top forstner bit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Freud was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Diablo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Freud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about forstner bit brands
5 answers
Asked ChatGPT
“Which forstner bit brand should I buy?”
Asked ChatGPT
“What are the best forstner bit brands?”
Asked ChatGPT
“What's the best forstner bit brand for clean wood holes?”
Searched Google, AI Overview
“drill bit set”
Searched Google, AI Overview
“woodworking drill bit”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Freud or Milwaukee more popular in search?
This chart shows how often people search Google for Freud and Milwaukee by name. Each line represents a brand's share of searches for all six forstner bit brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milwaukee, Freud. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Diablo | Freud | WEN | Fisch | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.2% | 14.3% | 14.3% | 0.14% | 0.02% | <0.01% |
| Nov 2025 | 71.2% | 14.3% | 14.3% | 0.17% | 0.02% | <0.01% |
| Dec 2025 | 68.1% | 20.5% | 11.2% | 0.16% | 0.02% | <0.01% |
| Jan 2026 | 64.5% | 19.4% | 15.9% | 0.19% | 0.02% | <0.01% |
| Feb 2026 | 66.5% | 20% | 13.4% | 0.13% | 0.02% | <0.01% |
| Mar 2026 | 66.9% | 16.5% | 16.5% | 0.13% | 0.02% | <0.01% |
| Apr 2026 | 64.6% | 19.4% | 15.9% | 0.13% | 0.02% | <0.01% |
| May 2026 | 61.9% | 22.8% | 15.2% | 0.12% | 0.02% | <0.01% |
| Jun 2026 | 69% | 17% | 13.9% | 0.11% | 0.02% | <0.01% |
| Jul 2026 | 70.8% | 17.4% | 11.6% | 0.11% | 0.02% | <0.01% |
| Aug 2026 | 70.8% | 17.4% | 11.6% | 0.11% | 0.02% | <0.01% |
| Sep 2026 | 63.7% | 23.4% | 12.8% | 0.1% | 0.02% | <0.01% |
How has the Freud and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Freud in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Freud’s share of searches among forstner bit brands worldwide moved from 14.3% to 12.8%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among forstner bit brands worldwide moved from 71.2% to 63.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for forstner bit brands worldwide in September 2026?
2 changes
In September 2026, Freud gained share of searches among forstner bit brands worldwide, from 11.6% to 12.8%.
In September 2026, Milwaukee lost share of searches among forstner bit brands worldwide, from 70.8% to 63.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Freud’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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