Brandwave

How popular isFisch?

In September 2026, people searched for Fisch by name about 480 times worldwide, a 33.3% decrease from the previous year. These searches made up 0.02% of all global countersink bit brand searches, placing Fisch fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about countersink bit brands, Fisch appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Fisch is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. MilwaukeeShare of searches 64.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DeWaltShare of searches 23.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. FestoolShare of searches 8.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. AmanaShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. FischShare of searches 0.02%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top countersink bit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fisch is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amana1st
  2. Snappy Tools2nd
  3. DeWalt3rd
  4. Fisch4th
  5. Festool5th
  6. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snappy Tools2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about countersink bit brands

5 answers

  • Asked ChatGPT

    “Which countersink bit brand should I buy?”

    1. 1Snappy Tools
    2. 2DeWalt
    3. 3Fisch

  • Asked ChatGPT

    “What are the best countersink bit brands?”

    1. 1Amana
    2. 2Snappy Tools
    3. 3Fisch
    4. 4DeWalt

  • Asked ChatGPT

    “What's the best countersink bit brand for a clean finish?”

    1. 1Amana
    2. 2Festool

  • Searched Google, AI Overview

    “countersink drill bit”

    1. Searched Google, AI Overview

      “wood countersink bits”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Which countersink bit brands compete with Fisch?

      Fisch against countersink bit brands worldwide, by month

      Share of searches by month for Milwaukee, DeWalt, Festool, Amana, Fisch. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMilwaukeeDeWaltFestoolAmanaFischSnappy Tools
      Oct 202567.8%20.4%9.1%2.7%0.02%0.02%
      Nov 202564.8%23.8%8.7%2.6%0.02%0.02%
      Dec 202565.9%24.2%7.2%2.7%0.02%0.02%
      Jan 202664.4%23.7%8.7%3.2%0.02%0.02%
      Feb 202664.4%23.7%8.7%3.2%0.02%0.02%
      Mar 202663.2%23.2%10.4%3.1%0.02%0.02%
      Apr 202664.4%23.7%8.7%3.2%0.02%0.02%
      May 202664.4%23.7%8.7%3.2%0.02%0.02%
      Jun 202664.4%23.7%8.7%3.2%0.02%0.02%
      Jul 202668.5%20.6%7.5%3.4%0.02%0.02%
      Aug 202665.5%24.1%7.2%3.2%0.02%0.02%
      Sep 202664.4%23.7%8.7%3.2%0.02%0.02%

      1. 1.Milwaukee

        64.4%

        Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -1 points.

      2. 2.DeWalt

        23.7%

        Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

      3. 3.Festool

        8.7%

        Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1.5 points.

      4. 4.Amana

        3.2%

        Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

      5. 5.Fisch

        0.02%

        Moved from 6th to 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

      6. 6.Snappy Tools

        0.02%

        Moved from 5th to 6th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

      Compare popularity between Fisch and its closest rivals

      Every comparison with Fisch

      9 comparisons

      How has branded search demand for Fisch changed worldwide over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Fisch worldwide fell from 720 to 480.
      • Across the 12 months ending September 2026, Fisch’s share of searches among countersink bit brands worldwide held steady at 0.02%.

      How did search popularity change for countersink bit brands worldwide in September 2026?

      4 changes

      1. In September 2026, Festool gained share of searches among countersink bit brands worldwide, from 7.2% to 8.7%.

      2. In September 2026, Milwaukee lost share of searches among countersink bit brands worldwide, from 65.5% to 64.4%.

      3. In September 2026, Fisch rose from 6th to 5th among countersink bit brands worldwide.

      4. In September 2026, Snappy Tools fell from 5th to 6th among countersink bit brands worldwide.

      How are Fisch’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Fisch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • fisch tools

      Do you work for Fisch? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Fisch compete?

      Fisch is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Forstner bit brands5th of 60.02%Show ranking
      Countersink bit brands5th of 60.02%Shown above
      Creator with pink hair and a pink jacket

      Is Fisch your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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