Brandwave

How popular isFestool in search?

In September 2026, there were an estimated 246K branded searches for Festool worldwide which is down 18.3% over the last 12 months. Festool holds 8.7% estimated Share of Search among countersink bit brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee64.4%
  2. DeWalt23.7%
  3. Festool8.7%
  4. Amana3.2%
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Which countersink bit brands compete with Festool?

Festool against countersink bit brands worldwide, by month

Share of Search by month for Milwaukee, DeWalt, Festool, Amana. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeDeWaltFestoolAmana
Oct 202567.8%20.4%9.1%2.7%
Nov 202564.8%23.8%8.7%2.6%
Dec 202565.9%24.2%7.2%2.7%
Jan 202664.4%23.7%8.7%3.2%
Feb 202664.4%23.7%8.7%3.2%
Mar 202663.2%23.3%10.4%3.1%
Apr 202664.4%23.7%8.7%3.2%
May 202664.4%23.7%8.7%3.2%
Jun 202664.4%23.7%8.7%3.2%
Jul 202668.5%20.6%7.5%3.4%
Aug 202665.5%24.1%7.2%3.2%
Sep 202664.4%23.7%8.7%3.2%

  1. 1.Milwaukee

    64.4%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.DeWalt

    23.7%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Festool

    8.7%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1.5 points.

  4. 4.Amana

    3.2%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Festool and its closest rivals

Every comparison with Festool

How has branded search demand for Festool changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Festool worldwide fell from 301K to 246K.
  • Across the 12 months ending September 2026, Festool’s estimated Share of Search among countersink bit brands worldwide peaked at 10.4% in March 2026 and was lowest at 7.2% in August 2026.

How did search popularity change for countersink bit brands worldwide in September 2026?

  1. In September 2026, Festool gained estimated Share of Search among countersink bit brands worldwide, from 7.2% to 8.7%.

  2. In September 2026, Milwaukee lost estimated Share of Search among countersink bit brands worldwide, from 65.5% to 64.4%.

Where does Festool compete?

Festool is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Biscuit joiner brands6th of 85.1%Show ranking
Orbital sander brands5th of 75.4%Show ranking
Power tool brands5th of 65.5%Show ranking
Circular saw brands4th of 56.3%Show ranking
Drywall sander brands4th of 56.5%Show ranking
Panel saw brands4th of 56.5%Show ranking
Chain mortiser brands4th of 46.6%Show ranking
Compound miter saw brands4th of 57%Show ranking
Countersink bit brands3rd of 48.7%Shown above
Sander brands4th of 59%Show ranking
Hand sander brands4th of 610.3%Show ranking
Hand planer brands4th of 511.4%Show ranking
Industrial vacuums3rd of 612%Show ranking
Router circle jig brands3rd of 414.7%Show ranking
Router table brands4th of 815.1%Show ranking
Reciprocating saw brands3rd of 616%Show ranking
Belt sander brands3rd of 616.7%Show ranking
Drywall gun brands2nd of 320.2%Show ranking
Bench saw brands3rd of 520.8%Show ranking
Sanding sponge brands2nd of 425.6%Show ranking
Dust collector brands2nd of 525.7%Show ranking
Floor sander brands2nd of 325.8%Show ranking
Sanding block brands2nd of 325.8%Show ranking
Sandpaper brands2nd of 325.8%Show ranking
Sanding discs brands1st of 480.3%Show ranking

How is Festool measured?

Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • festool

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How the Brand Demand Index is measured

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